Program Manager | Estuary World

Company: TopHawks
Client: Estuary World
Function: Sales & Business Operations
Industry: Premium FMCG / Beverages / Alcobev-Adjacent
Location: Delhi(NCR)/Mumbai / Bengaluru / Ahmedabad initially; role may evolve to Pan-India oversight
Employment Type: Full time
Experience: 610 Years
Reporting To: Program Director / Business Head
Team Management: Cross-functional field sales, team leaders, ASMs, KAEs and support functions
Travel: High travel requirement across assigned markets

TopHawks is looking for a high-calibre Program Manager Sales Outsourcing to lead the execution and operational governance of a strategic sales outsourcing program for Estuary World, a premium blending-water and beverage portfolio.

The Program Manager will be responsible for converting the agreed sales strategy into disciplined, measurable and scalable market execution across General Trade, Contemporary Trade, HoReCa, Institutional/Corporate Gifting and related channels.

This is a business ownership role,



requiring an individual who can operate at the intersection of sales, distribution, field operations, key-account management, people management, analytics, technology and client governance.

The successful candidate will be expected to build a high-performance operating rhythm, drive distribution and sell-through, identify execution gaps, manage escalations, improve field productivity and ensure that the Estuary program delivers against agreed business KPIs.

The role will initially support the 3-city pilot across Mumbai, Bengaluru and Ahmedabad, with the program designed to subsequently expand across Priority-1 markets and potentially toward a 220–260 member field and management organisation in Year 2.

Key Responsibilities
Program Ownership & Business Delivery
Own the day-to-day execution of the Estuary World sales outsourcing program across assigned markets.
Translate annual and phase-wise business objectives into actionable city, channel, team and indivi

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