Campaign Planning and Strategy
Set up transparent marketing objectives, target goals, and Key Performance Indicators (KPIs).
Plan and build complete ad campaigns using the official Meta Ads Manager tool.
Allocate and manage daily or lifetime budgets to maximize return on investment. [1, 2]

Audience Targeting and Research
Research market groups and build custom or lookalike audiences based on user data.
Segment groups by location, age, behavior, and specific interests.
Set up retargeting funnels to reach previous website or page visitors. [1, 2, 3]

Optimization and Testing
Run A/B split tests on ad text, images, video assets, and audience types.
Adjust bidding strategies, ad placements, and scheduling in real time.
Pause or scale ad sets based on live performance data. [1, 2, 3]

Analytics and Reporting




Monitor metrics like Click-Through Rate (CTR), Cost Per Click (CPC), and ROAS.
Build performance data reports for company leaders or external clients.
Share data-driven suggestions to improve future marketing steps. [1, 2, 3]

Creative Collaboration and Compliance
Work with graphic designers and copywriters to build engaging visual and text assets.
Check that all ads follow strict Meta advertising policies to avoid account bans.
Keep up to date with sudden system changes and digital marketing trends. [1, 2]

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Facebook Ads Manager Kolkata
🏢 DigiInd
📍 Kolkata