Job Role
Digital Marketing Specialist

Job Description
Digital Marketing Campaigns:
Plan and execute digital marketing campaigns across various online platforms.
Develop strategies to increase brand visibility, generate leads, and support business growth.
Manage multiple digital campaigns while ensuring timely execution.

Social Media Management
Manage the company’s Instagram, Facebook, LinkedIn, and YouTube accounts.
Create and publish engaging posts, reels, stories, videos, and other digital content.
Maintain consistent branding and communication across all social media platforms.
Monitor audience engagement and identify prospects to improve social media performance.

Paid Advertising
Create, manage, and optimize Google Ads and Meta Ads campaigns.
Develop campaigns focused on lead generation and customer acquisition.
Monitor advertising performance, cost per lead, conversions, and ROI.
Optimize campaigns based on performance data.

Lead Generation
Generate and track leads through digital marketing campaigns.




Monitor the quality and volume of leads generated.
Coordinate with the sales team to ensure timely follow-up of digital leads.
Track lead conversion into sales and site visits.

SEO & Website Management
Conduct keyword research and support SEO activities.
Assist in improving website visibility and search engine rankings.
Manage website content and coordinate website updates.
Monitor website traffic and online enquiries.

Reporting & Analytics
Prepare monthly digital marketing performance reports.
Track leads, engagement, reach, conversions, website traffic, and advertising performance.
Analyze campaign results and recommend improvements.
Monitor key performance indicators and marketing targets.

Required Skills
Digital Marketing Skills:
Positive knowledge of Google Ads and Meta Ads.
Knowledge of Instagram, Facebook, LinkedIn, and YouTube marketing.
Basic to intermediate knowledge of SEO and Google Analytics

📌 Digital Marketing Specialist Noida
🏢 JobTrade
📍 Noida