Company: SEVORA
Position: CRM & Retention Marketing Executive
Department: CRM / Marketing / Revenue
Location: Kolkata, India
Employment Type: Full-time
Experience: 1–3 years
Reports to: Revenue & Growth Manager

About SEVORA

SEVORA is a premium fashion technology platform focused on making premium fashion more accessible through curated discovery, personalised shopping, Try At Home and quick delivery.

We are looking for a CRM & Retention Marketing Executive to build meaningful, personalised customer journeys that increase conversion, repeat purchases, customer engagement and lifetime value.

This role combines CRM, lifecycle marketing, customer communication and retention with a robust commercial focus.

Role Overview

The CRM & Retention Marketing Executive will manage SEVORA's customer lifecycle across:

New Customer → First Purchase → Try At Home → Post-Purchase → Repeat Purchase → VIP Customer

You will plan and execute customer communication across WhatsApp, Push Notifications, Email and SMS, while also identifying opportunities for personalised follow-up,



cross-selling, upselling and customer reactivation.

The ideal candidate is both creative and analytical — someone who understands customer behaviour and can turn customer engagement into measurable revenue.

Key Responsibilities1. CRM & Lifecycle Marketing
Own day-to-day CRM and lifecycle marketing activities.
Develop customer journeys for different stages of the customer lifecycle.
Segment customers based on purchase history, behaviour, category, AOV, frequency and engagement.
Create personalised communication for different customer segments.
Develop strategies for new customers, active customers, dormant customers and VIP customers.
Identify opportunities to improve customer engagement and retention.
WhatsApp, Push, Email & SMS Marketing

Plan, execute and optimise:
WhatsApp campaigns
Push notifications
Email campaigns
SMS campaigns

Use these channels for:
Recent arrivals
Product

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