Creative Head - Copy

Candidate: Sandhya / Pooja | Experience: 7 -8 years

Role Purpose

Own DT's creative communication and brand storytelling across digital, ensuring that every campaign, property, township and brand initiative has a distinctive, premium and strategically consistent voice.

Key Responsibilities
Develop creative communication strategy with Head Digital Marketing.
Own campaign concepts and communication territories.
Translate business objectives into creative platforms.
Lead copy and content ideation.
Develop campaign propositions, taglines, headlines and scripts.
Establish DT's digital tone of voice.
Guide social, performance, website and CRM communication.
Work closely with Art, Video, Social, SEO and Performance teams.
Review and approve all high-value creative communication.




Build creative systems/templates for multiple projects.
Ensure luxury positioning is maintained across touchpoints.

KPIs
Monthly
Campaign concepts delivered
Creative briefs delivered on time
Creative approval/rejection ratio
Campaign creative performance
Creative testing contribution
Quarterly
Brand consistency
Campaign effectiveness
Development of DT's tone of voice

Seniority expectation

Should be able to lead with the team to produce better communication.

This Role involves 6 days working Monday to Saturday, with 3 days Travel and extended working hours.

📌 Creative Head Copy Mumbai (India)
🏢 Della Resorts
📍 India