Key Responsibilities
Develop and execute the overall
digital marketing strategy
aligned with institutional business and admissions objectives.
Lead
Performance Marketing
across Google, Meta, YouTube, and other relevant digital platforms to drive qualified leads and conversions.
Own
website growth, traffic acquisition, engagement, conversion optimization, and digital journey improvement
.
Drive comprehensive
SEO strategy
, including technical SEO, on-page/off-page SEO, keyword strategy, content optimization, and organic growth.
Lead
Social Media strategy
across Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
Develop and execute
Influencer Marketing
campaigns with relevant creators, education influencers, and digital communities.
Lead
Online Reputation Management (ORM)
initiatives, monitoring brand sentiment, reviews, conversations, and digital reputation.
Identify and implement
AI tools and AI-led marketing solutions
to improve content creation, campaign optimization, audience targeting, analytics, automation, and productivity.
Use




GA4, Search Console, CRM, ad platforms, dashboards, and analytics tools
to measure campaign performance and identify growth prospects.
Develop data-driven strategies to improve
CPL, CAC, ROAS, conversion rate, lead quality, organic traffic, engagement, and overall digital ROI
.
Collaborate with
Branding, Admissions, Content, Creative, Website, IT, CRM, and other internal teams
for integrated digital campaigns.
Plan and manage digital campaigns for
admissions, brand building, program launches, events, rankings, achievements, and institutional initiatives
.
Manage digital agencies, vendors, influencers, and external partners wherever required.
Monitor digital trends, competitor activities, emerging platforms, and current technologies to maintain Chandigarh University's competitive digital positioning.
Build and mentor a high-performing
digital marketing team
and establish transparent KPIs and perfor

📌 Senior Manager Lucknow
🏢 Chandigarh University - HR Department
📍 Lucknow