Key Responsibilities: Distribution Channel Development
Identify and appoint current distributors across assigned territories.
Create and expand retail distribution network including:
Kirana stores
Supermarkets
Hotels & restaurants
Event organizers
Institutions & industrial units
Develop mass-market sales channels for high-volume movement.
Ensure proper territory mapping and market coverage.
Sales & Volume Growth
Achieve monthly and quarterly sales targets.
Drive volume sales of:
0.5 L bottles
1 L bottles
2 L bottles
Monitor primary and secondary sales performance.
Implement schemes and trade promotions to boost sales.
Distributor Management
Negotiate commercial terms with distributors.
Ensure timely payment collections and credit control.
Monitor distributor stock levels and replenishment cycles.
Maintain distributor ROI and motivate for higher lifting.
Retail Activation & Branding
Conduct retail visits and product placement.
Ensure visibility, branding, and POS material deployment.
Coordinate promotional activities and sampling campaigns.
Monitor competitor pricing and market trends.
Reporting & Market Intelligence
Submit daily sales reports and weekly market updates.
Track competitor activities, pricing, and schemes.
Provide feedback on demand forecasting and stock planning.
Performance Metrics (KPIs)
Monthly volume growth (in cases / cartons)
Number of current distributors appointed
Number of active retailers added
Collection efficiency
Market coverage ratio
Distributor sales growth
Qualification:
Graduate in Marketing / Business / Commerce preferred
MBA (Marketing) preferred but not mandatory
Experience:
3–7 years of experience in FMCG / Beverage / Packaged Water / Distribution Sales
Strong experience in creating and managing distribution channels
Experience in mass-volume FMCG products preferred