ROLE OVERVIEW

Full-cycle performance role: from campaign strategy to optimisation to reporting — you own it all.

You will strategise, execute, and optimise paid campaigns on Meta (Facebook & Instagram)

and Google Ads (Search, Display & Shopping) for premium jewellery brands. You manage

monthly ad budgets between ₹30K and ₹1 Lakh across platforms — not just running ads, but

building structured, insight-led campaigns that drive measurable business outcomes.

WHAT WE MEAN BY 'PERFORMANCE MARKETER'

A performance marketer at Gryd is someone who:
Understands and builds campaign architecture — not as an executor, but as a strategist

who knows when to follow best practices and when to break them
Can identify audience signals, creative fatigue, and funnel drop-offs and act on them

proactively
Handles budget allocation with precision and confidence — not guesswork or over-spend
Sets a explicit optimisation hypothesis for every test — no random changes, no open loops
Reviews their own campaign data, tracks their own KPIs, and holds themselves to a





performance standard before anyone else does
Treats every underperforming campaign as data, not as failure
Never blames the creative team, the platform, or the client brief — they optimise or they

learn

KEY RESPONSIBILITIES

Campaign Strategy & Execution
Strategise and execute paid campaigns on Meta Ads (Facebook & Instagram) and Google

Ads (Search, Display & Shopping)
Manage monthly ad budgets of ₹30K–₹1 Lakh across Google and Meta — with full

accountability for spend efficiency
Build structured campaign architecture: audience segmentation, funnel mapping, ad set

organisation
Own and optimise campaigns end-to-end — not just run them

Accountability & Reporting
Monitor and own performance metrics: ROAS, CAC, CTR, CPA, conversion rate
Build performance reports with transparent insights and actionable recommendations — not just

data dumps
Share weekly performance reviews: what worked, what didn't, and

📌 Performance Marketing Manager New Delhi
🏢 NHN Solutions
📍 New Delhi