This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 700000 (ie INR 5-7 LPA)

Min Experience: 3 years

Location: Bengaluru

JobType: full-time

We are building a premium, culture-led retail brand and are looking for a Content Strategist who is deeply passionate about writing and storytelling. This role goes beyond routine content creation—it's about shaping a distinct brand voice that feels up-to-date, sharp, and memorable. From campaign narratives to social hooks, you will own how the brand sounds, feels, and connects with its audience across platforms.

Key Responsibilities

Writing & Storytelling

- Script content across formats including short-form videos, campaign films, podcasts, and long-form brand stories.
- Write compelling captions, hooks, and narratives designed to capture attention and drive engagement.
- Define, document, and consistently maintain the brand voice across all content touchpoints.
- Collaborate with designers, video editors, PR, and marketing teams to translate ideas into impactful content.

Content Strategy

- Develop content frameworks for daily publishing as well as large-scale brand and campaign initiatives.
- Identify cultural trends, conversations, and moments,



and translate them into relevant brand stories.
- Work closely with social, PR, and influencer teams to ensure a cohesive and connected content ecosystem.
- Balance fast, reactive content with long-term storytelling and narrative building.

Research & Insights

- Monitor cultural shifts, creator ecosystems, and competitor activity to stay ahead of trends.
- Analyze content performance to understand what resonates and continuously refine storytelling approaches.
- Experiment with new formats, platforms, and storytelling styles to keep content fresh and differentiated.

Required Skills & Experience

- 3–5 years of experience in content strategy, copywriting, or scriptwriting (agency or in-house).
- Exceptional writing skills across formats, from punchy one-liners to long-form narratives and scripts.
- Strong understanding of digital platforms such as Instagram, YouTube, and LinkedIn.
- Strategic thinking combined with a strong creative and storytelling instinct.
- Highly organized, fast-moving, and comfortable managing multiple projects simultaneously.

📌 Content Strategist (Bengaluru)
🏢 Nameless
📍 Bengaluru