Distributor follow-up
Call every distributor regularly.
Take repeat orders.
Check current stock levels.
Identify fast-moving and slow-moving SKUs.
Follow up on pending orders.
Confirm whether orders have been dispatched/delivered.
Follow up for outstanding payments.
Maintain distributor-wise payment due dates.
Escalate delayed payments to the Sales Manager/management.
Inform distributors about schemes, offers and current products.
Retailer follow-up
This can become particularly valuable as your distribution network grows.
The caller should:
Call existing retailers regularly.
Check whether stock is available.
Ask when they need the next order.
Generate repeat orders.
Identify retailers who have stopped ordering.
Find out why they stopped buying.
Coordinate with the field salesman/distributor for replenishment.
Follow up after delivery.
Record retailer complaints.
Identify potential recent retailers and pass them to the field sales team.
The broader FMCG sales framework also emphasizes sales calls, handling receivables,
building retailer relationships and using technology/reporting tools.
Payment collection follow-up
For every distributor:
Invoice Due date Reminder Payment commitment Payment received Update records
The telecaller should maintain a daily outstanding report.
Daily KPIs
50 to 80 meaningful calls/day
Distributor follow-ups completed: 100%
Pending payment follow-ups: 100%
Retailer follow-ups: 30 to 50/day
Orders generated
Order value generated
Payment commitments obtained
Payments collected
Current retailer leads generated
Pending complaints resolved/escalated
Preferred candidate profile
Excellent telephone communication
Good Kannada
Basic English
Basic Hindi
Confidence speaking with distributors
Ability to politely ask for payment
Good convincing ability
Basic Excel knowledge
WhatsApp knowledge
Ability to maintain customer records
Positive follow-up disci