About the Role:
Our company is building a US agency partnership motion from the ground up, and this role is one of the first hires on that team. This is not a traditional demand-gen SDR seat. You will be sourcing and developing partners, not prospects — building relationships with agencies that we can bring into client conversations, not closing a single transaction with a single buyer.
That distinction shapes almost everything about the job. You're not chasing a single "yes" from one decision-maker. You're identifying organizations with the right profile, understanding how they're structured to sell or recommend vendors to their own clients, and building the early relationship that a Director of Partnerships will later turn into a live co-sell motion. Success looks like qualified, warm partner conversations that convert into structured partnerships, not just meetings booked.
What Makes This Different From a Standard SDR Role:
- You're qualifying organizations, not individuals.
A valuable partner fit depends on how an agency is structured (do they own the media budget conversation with clients, do they have an analytics or strategy practice, do they influence channel allocation) as much as who you're talking to.
- The sales cycle is a relationship, not a transaction. Partner conversations often start with curiosity and education before there's ever a "deal" to discuss. You need patience and consistency, not just volume.
- You need commercial fluency, not just a pitch. Partners want to know how they get paid, how deal registration protects their sourced business, and what the economics look like for their agency — you'll need to speak intelligently about revenue share and co-sell structures, not just product features.
- Multi-threading matters more than usual. You may be talking to a founder, an analytics lead, a client services director, or a business development lead at the same agency — each with different motivations for partnering.
- You're planting seeds for a lo