Job Description: Marketing Lead - Odoo Solutions & Pre-SalesPosition

Marketing Lead - Odoo Solutions & Pre-Sales

Department

Sales & Marketing

Experience

4-8+ Years

Employment Type

Full time

Location

Pune

Job Summary

This role requires a blend of strategic marketing expertise, communication skills, and functional knowledge of Odoo ERP.

Key ResponsibilitiesMarketing Strategy & Execution
- Develop and implement comprehensive marketing strategies to increase brand awareness and generate qualified leads.
- Design and manage content marketing initiatives including blogs, case studies, whitepapers, newsletters, and webinars.
- Develop marketing plans for promoting Odoo ERP implementation, customization, support, and consulting services.
- Identify new market opportunities and customer segments.
- Plan and execute product launches, events, seminars, and promotional campaigns.
- Monitor campaign performance and optimize strategies based on data and ROI.
- Collaborate with the sales team to align marketing initiatives with business objectives.




- Manage marketing budgets and vendor relationships.
- Track industry trends, competitor activities, and emerging technologies.

Lead Generation & Brand Development
- Generate high-quality inbound and outbound leads through various marketing channels.
- Build brand presence across LinkedIn, Google, YouTube, and other relevant platforms.
- Create marketing collateral such as brochures, presentations, company profiles, and product datasheets.
- Manage the company website and improve conversion rates through continuous optimization.
- Coordinate with external agencies, designers, and content creators when required.

Odoo Functional Pre-Sales
- Understand customer business processes and gather functional requirements.
- Conduct product demonstrations and presentations of Odoo ERP modules.
- Recommend suitable Odoo solutions based on customer requirements.
- Prepare functional solution documents, proposals, and presentations.
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