DIGITAL MARKETING EXECUTIVE

For FinMentor & Investmentor Securities Ltd.

About the Role

We are looking for a highly creative and finance-savvy Digital Marketing Executive who can manage the complete digital presence of two brands — FinMentor (finance-expert platform) and Investmentor Securities Ltd. (full-service stock broking).
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Key Responsibilities

1. Social Media Management
- Manage and grow official pages on Instagram, LinkedIn, Facebook, Twitter and WhatsApp communities.
- Maintain a consistent posting schedule for both brands.
- Actively respond to comments, DMs, and community queries to build trust and engagement.
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2. Content Planning & Trend Research
- Plan monthly content calendars aligned with brand goals & market trends.
- Research finance trends, viral formats, and competitor strategies.
- Convert complex finance topics into straightforward, engaging content pieces.
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3. Scriptwriting & Content Creation
- Write scripts for Reels, YouTube Shorts, expert videos, product videos, educational content, and promotional reels.




- Craft storytelling and educational content around markets, finance, trading, and personal finance.
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4. Product Awareness & Strategy
- Understand product offerings of both brands and build strategies accordingly.
- For FinMentor: expert consultations, app features, finance topics.
- For Investmentor: MTF, IPO updates, market insights, trading & investing content.
- Identify which content formats & platforms work best for each product.
- Suggest campaign ideas to increase reach, leads, and conversions.
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- 5 Knowledge of Performance Marketing
- App Marketing & Social Media to lead the launch and growth of the FinMentor app. This person will be responsible for building brand awareness,
- Drive app downloads, engagement, and retention
- Manage social media and paid campaigns (Meta & Google)
- Plan and execute marketing campaigns
- Track and optimize key metrics (CPI, CAC, ROAS, conversions)
- Collaborate with content, design, and product t

📌 Digital Marketing Executive (Ahmedabad)
🏢 FinMentor
📍 Ahmedabad