Lead Data Analyst
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Primary Skills
Tableau, Customer Journey, Statistics, Program Management, Optimizely, User Experience, Adobe Target, Digital Marketing Analytics, Adobe Analytics, Google Optimize

Specialization
Digital Analytics Optimization: Senior Analyst

Job requirements
Experience Range: With at least 5-8 years of hands-on experience in digital analytics optimization, including web analytics and marketing technology reporting, and up to 6 years in related roles. Key Responsibilities: 1. Migrate and rebuild Adobe Analytics reports and dashboards into Customer Journey Analytics, translating segments, calculated metrics, and workspace projects into CJA dataviews and Analysis Workspace equivalents to ensure seamless reporting continuity. 2. Build and maintain clickstream-based reporting for web traffic attribution, landing page performance, cart conversion analysis, and campaign measurement across 40+ international locales, delivering actionable insights for marketing teams. 3. Support XDM schema review and configure dataviews in Customer Journey Analytics,



ensuring consistency and accuracy of migrated dimensions and metrics for reliable data analysis. 4. Create and maintain pre/post comparison dashboards for site migrations and feature rollouts, implementing baseline measurement, UAT validation, and post-launch monitoring to track performance improvements. 5. Develop reporting dashboards for email campaigns, landing page templates, and MarTech experiments in Power BI, integrating scheduled data refresh from Databricks to provide real-time analytics. 6. Document dataview logic, create report templates, and produce reference guides to enable self-service reporting for marketing and product stakeholders, enhancing internal analytics capabilities. 7. Perform end-to-end data validation between Databricks analytical tables and front-end dashboards, confirming aggregated clickstream data, sub-channel definitions, and campaign metrics to ensure data integrity. 8. Ex

📌 AEP/CJA Developer (Hyderabad)
🏢 Brillio
📍 Hyderabad