We are seeking an experienced CRM Manager to lead our customer lifecycle and retention marketing strategy across multiple European markets. This role will own our email, Whats App, and lifecycle marketing programs , manage our Klaviyo platform end-to-end , and build high-performing customer journeys that increase engagement, customer lifetime value, and subscription growth.
You will play a key role in scaling customer relationships across our fitness ecosystem while driving the lifecycle strategy behind the Sportstech Live subscription platform. The ideal candidate combines strategic thinking, solid analytical skills, hands-on execution, and a strong understanding of AI-powered marketing workflows , leveraging tools such as Claude AI to improve campaign performance, personalization, automation, and operational efficiency.
Key Responsibilities CRM Strategy & Lifecycle Marketing Own and execute the end-to-end CRM roadmap and customer lifecycle strategy.
Develop, optimize, and manage automated customer journeys including:
Welcome Series
Browse Abandonment
Abandoned Cart




Post-Purchase Education & Product Onboarding
Cross-Sell & Upsell Campaigns
Accessory Recommendations
Win-Back Campaigns
VIP & Loyalty Programs
Continuously improve customer engagement, retention, and revenue through lifecycle optimization.
Sportstech Live Subscription Lifecycle Build and optimize lifecycle programs supporting the Sportstech Live subscription experience.
Develop automated journeys for:
Free Trial Onboarding
Trial-to-Paid Conversion
Subscriber Engagement
Churn Prevention
Reactivation & Win-Back Campaigns
Monitor and improve subscription retention and customer lifetime value.
Multi-Market CRM Expansion Lead CRM rollout across multiple European markets including:
Germany (DACH)
France
Spain
Italy
Create localized customer journeys and ensure culturally relevant messaging.
Ensure compliance with GDPR, consent management, and country-specific opt-in requirements.
Campaign Optimization & Expe

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