WHY THIS ROLE EXISTS

If you write across formats and you're the kind of person who keeps the whole
pipeline on track, this role hands you both.

You'll define the narrative - how JustCall explains what it does and why it
matters to the revenue teams who use our products, and the buyers deciding
whether to. You'll set the voice and tone across web, blog, email, and social,
and own the calendar that keeps all of it moving.

You'll write the cornerstone pieces yourself - the ones that set the standard
for how we sound and hold that line across everything the wider team ships, from
PMM and CRO to design and events.

WHAT YOU'LL ACTUALLY DO

Write across formats

* Draft and sharpen web and landing page copy - headlines, subcopy, feature
sections, and CTAs

* Write and edit blogs and long-form content, from product announcements to
thought leadership

* Own email and lifecycle copy - onboarding sequences, campaigns, and A/B
variants

* Write social copy and SEO content, including meta titles and descriptions,
down to sections like FAQs

Own the calendar

* Plan what ships when,



write the briefs, and track every piece from draft to
publish

* Coordinate designers, freelancers, and other teams so work lands on time and
on brief

* Keep transparent visibility into what's in flight, what's done, and what's at risk,
so no one has to chase

Hold the quality bar

* Self-edit hard, and hold every piece to our voice and style standards

* Review others' content for clarity, flow, and consistency

* Push every draft that's specific and reads like it was written by a human

Build the systems

* Build the workflows and reusable skills the content team runs on

* Use AI tools to do more with less, and write the prompts that make the whole
team faster

WHAT WE'RE LOOKING FOR

* Have 3-5 years of writing copy, ideally in B2B SaaS

* Can show a portfolio across the web, blog, email, and social

* Stay organised under a full calendar and still ship clean work

* Write plain, specific copy and

📌 Senior Content Associate (Bengaluru)
🏢 Saas Labs
📍 Bengaluru