Job DescriptionJOB DESCRIPTION: N nDesign and implement Below the Line trade activities and Digital Route to Market transformation to help drive the sales of both existing and new products of SBL N nDesign and implement below the line (BTL) trade activities for the established products of ATFL Nn Analyse and decide upon the activities to be done nationally/regionally. N Assign budget for each activity and region from the total available budget N Coordinate with the sales team and ensure that the BTL activities are implemented uniformly in each region N Work with the local teams to ensure appropriate resourcing and spend budgeting in line with the annual strategy for each category and SKU NnEnsure developmentof automation tools and systems to increase the efficiency of the sales team Nn Help increase thevisibility of stocks at RDS points by implementing DMS N Co-ordinate with Sales team & Digital Transformation partner to implement efficient Secondary Sales Tracking N Ensure seamless adoption of DMS/SFA across Distributor points.



N Design business analytics program using methodical approach that conveys to stake-holders what business analytics will deliver NnDesign and implement merchandising strategies to help increase the business of the company Nn Decide and compile the tools and resources required for developing a particular merchandise N Coordinate with the vendors for getting the designs developed N Finalise the branding designs in coordination with the marketing team N Ensure that the merchandising material is available in all regions and stores Nn n MAJOR CHALLENGES N nn Overlap of roles with the marketing department which leads to lack of clarity with respect to the boundary for the role Nn KEY DECISIONS N n Decisions you makeby yourself Nn Decisions relatedto implementation of BTL activities and consumer activation programs, Designing of Templates of Data gathered from Sales Automation to monitor & improve business performance N Decision with respect to budget utilization Nn n Things you recommend but your superior takes the decisions Nn Recommendations with respect to training and capability development requirements of the team N Recommendations to the marketing team on current consumer offers etc. Nn Relevant and total years of Experience Nn A total of around7-8 years of work experience in sales and marketing especially in the Area of Digital Sales Transformation. Nn Educational Qualifications Nn Post Graduate in Business Management Nn

📌 Sr Manager - Sales Development & Sales Force Automation (Haryana)
🏢 Sundrop Brands
📍 Haryana