Job DescriptionAbout the Role NWe are looking for a data-driven and growth-oriented Senior Executive -Performance Marketing to lead paid acquisition across Google Ads and Meta Ads. The ideal candidate has hands-on expertise in managing high-budget performance campaigns, scaling customer acquisition profitably, and driving measurable business growth. This role requires someone who can combine strategic thinking with execution, continuously optimize campaigns, and collaborate with creative, content, and analytics teams to improve performance across the marketing funnel. NnKeyResponsibilities: NnPerformance Marketing Strategy Nn Develop and execute full-funnel paid media strategies across Google and Meta platforms. N Own customer acquisition, revenue growth, ROAS, CAC, MER, and other key performance metrics. N Plan and manage monthlymedia budgets while maximizing efficiency and profitability. N Identify opportunities to scale campaigns without compromising profitability. NnnCampaign Management Nn Build, launch, monitor, and optimize campaigns across: N Google Searchn Performance Max N Shoppingn Display N YouTuben Meta(Facebook & Instagram) N Conduct ongoing A/B testing across audiences, creatives, bidding strategies, placements, and landing pages. N Manage remarketing and customer retention campaigns. NnnAnalytics & Reporting Nn Monitor campaign performance daily and recommend optimization strategies. N Analyze data using Google Analytics (GA4), Meta Ads Manager, and other analytics tools. N Build dashboards and present weekly/monthly performance reports with actionable insights. N Track attribution models and measure incrementality wherever applicable NnnAudience & Growth Nn Develop audience strategies using first-party data, lookalike audiences, and interest-based targeting. N Identify new customer acquisition opportunities and scaling strategies. N Work closely with CRM and retention teams to maximize customer lifetime value NnnCreative Collaboration Nn Partner with creative teams to develop high-performing ad creatives.



N Provide creative briefsbased on campaign insights and consumer behavior. N Continuously test messaging, hooks, formats, and offers to improve conversion rates. NnnCross-functional Collaboration Nn Work with eCommerce, product, design, and content teams to improve landing page performance and conversion rates. N Coordinate with agencies or external partners if required. N Stay updated with platform changes, industry trends, and emerging advertising technologies NnnRequired Qualifications Nn 2-5 years of experience in Performance Marketing or Digital Marketing. N Strong hands-on experience managing Google Ads and Meta Ads at scale. N Proven track record of managing monthly ad spends and delivering profitable growth. N Deep understanding of: N Google Adsn Meta Ads Manager N Google Analytics 4 (GA4) N Google Tag Managern Conversion API (CAPI) N Pixel implementation and tracking N Experience with attribution, conversion tracking, and campaign measurement. N Strong analytical skills with proficiency in Excel/Google Sheets. N Excellent communicationand stakeholder management skills NnnPreferred Qualifications Nn Experience in D2C/eCommerce brands. N Experience managing budgets of $50K+ per month (or equivalent). N Familiarity with Shopify, Merchant Center, and feed optimization. N Knowledge of A/B testing tools and CRO best practices. Experience with third-party attribution tools is a plus. NnnSuccess Metrics Nn Return on Ad Spend (ROAS) N Customer Acquisition Cost (CAC) N Marketing Efficiency Ratio (MER) 2 N Revenue from paid channels N Conversion Rate (CVR) N Customer Acquisition Growth N Cost per Purchase (CPP) N Recent Customer Revenue N Lead/Order Volumen Budget Utilization Efficiency NnnWhat We‘re Looking For Nn Highly analyticalwith strong business acumen. Ownership mindset with a bias for action. N Comfortable working in a fast-paced, high-growth environment. N Curious, adaptable, andeager to experiment. N Strong problem-solving and decision-making skills. N Excellent team collaboration and stakeholder management abilities. Nn

📌 Senior Executive - Performance Marketing (Alibag)
🏢 Beco
📍 Alibag