The Community & Referral Development Executive will be responsible for building and maintaining ALR's offline referral ecosystem across pediatricians, schools, preschools, allied professionals, parent communities and residential communities.
This is a relationship-development role, not a conventional sales role.
The objective is to make ALR a trusted child-development resource within its local community and generate a sustainable pipeline of qualified referrals.
Key Responsibilities
1. Doctor & Healthcare Relationships
- Identify pediatricians, developmental specialists and relevant healthcare professionals in the assigned territory.
- Conduct regular in-person visits.
- Introduce ALR's assessment and intervention services professionally.
- Build long-term relationships with referring professionals.
- Maintain regular follow-ups.
- Provide appropriate information and referral material.
- Coordinate with the ALR team regarding referred children.
- Maintain professional communication with referral sources.
2. School Partnerships
- Identify schools and school management teams within the assigned territory.
- Meet principals, coordinators, counsellors and special educators.
- Introduce ALR's School Development Partner model.
- Develop opportunities for developmental screening, teacher consultation and parent-awareness programs.
- Coordinate school workshops and screening activities.
- Build long-term institutional relationships.
3. Preschool & Daycare Outreach
- Develop relationships with preschools and daycare centres.
- Introduce developmental observation and screening initiatives.
- Conduct or coordinate teacher-awareness sessions.
- Develop recurring preschool partnerships.
- Follow up with schools regarding children who may require professional evaluation.
4. Allied Professional Network
Develop qualified relationships with:
- Speech therapists
- Occupational therapists
- Physiotherapists
- Psychologists
- Special educators
- Counsellors
- Pediatric specialists
- Other relevant child-development professionals
The objective is to create a collaborative and ethical two-way referral network.
5. Parent & Community Outreach
- Identify gated communities and parent groups.
- Approach Resident Welfare Associations and community managers.
- Organize parent-awareness sessions.
- Coordinate developmental screening camps where appropriate.
- Build relationships with parent communities.
- Represent ALR professionally at community events.
6. Follow-up & Relationship Management
- Maintain a structured database of all contacts.
- Categorize contacts as New, Warm, Active or Partner.
- Maintain scheduled follow-ups.
- Record every meeting and outcome.
- Ensure no promising relationship is lost due to lack of follow-up.
7. Reporting
Submit a daily/weekly activity report covering:
- New doctors contacted
- Schools contacted
- Preschools contacted
- Allied professionals contacted
- Meetings completed
- Follow-ups
- Workshops booked
- Community events booked
- Referrals received
- Assessments generated
- Admissions generated
- Next actions
Key Performance IndicatorsRelationship KPIs
- New qualified doctor relationships
- Active school relationships
- Preschool partnerships
- Allied professional relationships
- Community partnerships