- Develop and execute comprehensive Annual Operating Plans and marketing strategies specifically targeted at accelerating revenue growth.

- Manage end-to-end campaign execution with a rigorous focus on Return on Investment (ROI) and efficient budget utilization.

- Design and implement strategic initiatives to enhance customer acquisition, improve retention rates, and execute win-back programs.

- Lead the deployment of integrated marketing campaigns across multiple platforms, including Television, Digital, Print, Radio, and Out-of-Home (OOH) media.

- Utilize advanced technology, automation tools, and Artificial Intelligence to address the evolving needs of affiliates and consumers.

- Oversee the growth and marketing of key product categories, including Linear TV, Value-Added Services (VAS), and IPTV.

- Cultivate high-impact marketing partnerships and drive growth through influencer collaborations and strategic alliances.

- Manage public relations and communication strategies to support strategic distribution initiatives.

- Analyze industry data, specifically BARC metrics, to derive actionable insights that inform marketing tactics.

- Establish clear performance metrics for campaigns and continuously measure overall marketing effectiveness.

- Oversee the planning and management of marketing and media budgets to ensure optimal resource allocation.





- Apply an entrepreneurial mindset to create innovative marketing solutions tailored to specific business and affiliate requirements.

RequirementsKey Requirements
* MBA / PG from a Tier I institute
* Experience developing Annual Operating Plans and marketing plans focused on revenue growth
* Strong ROI-driven approach to campaign execution and budget management
* Experience identifying and implementing marketing strategies for customer acquisition, retention, and win-back initiatives
* Experience executing integrated marketing campaigns across TV, Digital, Print, Radio, and OOH
* Ability to leverage technology, automation, and AI to address affiliate and consumer needs
* Experience managing and growing categories such as Linear TV, VAS, and IPTV
* Experience creating marketing partnerships and driving influencer and partner-led growth
* Experience handling publicity and communication for strategic distribution initiatives
* Robust analytical skills with the ability to interpret BARC data and convert insights into actionable marketing initiatives
* Experience defining campaign performance metrics and measuring marketing effectiveness
* Experience managing marketing and media budgets
* Strong media planning and growth marketing experience preferred
* Entrepreneurial mindset with the ability to create marketing solutions based on affiliate and business requirements

📌 Require an Associate Director– Distribution Marketing in Mumbai
🏢 TestHiring
📍 Mumbai