ROLES & RESPONSIBILITIES:

- Lead Paid Social Strategy: Develop, manage, and scale paid social media strategies aligned with broader marketing and business objectives.
- Campaign Oversight: Direct the end-to-end execution of paid campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, Twitter, Pinterest, and emerging channels.
- Team & Stakeholder Collaboration: Work closely with internal teams (content, creative, product, and sales) to ensure paid social initiatives are aligned with overall brand strategy and customer journey.
- Data-Driven Decision Making: Analyze performance data to derive insights, optimize campaigns, and ensure strong ROI. Present clear reports and strategic recommendations to senior leadership.
- Creative Direction: Guide the development of compelling, on-brand ad creatives – both visual and copy – that engage and convert targeted audience segments.
- Market Intelligence: Stay informed of industry trends, platform updates, and competitor activity to proactively adjust strategy and maintain a competitive edge.
- Budget Management: Oversee campaign budgets, ensuring effective allocation and optimization of spend across platforms.
- Leadership & Innovation:



Act as a thought leader in paid social media, identifying opportunities for innovation and continuous improvement.

REQUIREMENTS:

- Robust expertise in campaign strategy, execution, and optimization across all major platforms.
- Advanced knowledge of audience segmentation, targeting, and media planning.
- Experience working with tools such as Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and analytics platforms.
- Proven ability to lead cross-functional initiatives and manage stakeholders effectively.
- Strong analytical, reporting, and presentation skills.
- A proactive, results-oriented mindset with high attention to detail and creative acumen.
- 3-5 years of experience in paid social media, with at least 2 years in a leadership or managerial role.

BENEFITS:

- Competitive salary package commensurate with skills and experience.
- Opportunities for professional development and training to foster continuous growth.
- Collaborative and supportive work environment that values innovation and creativity.
- Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.

📌 Team Lead - Paid Media (Social) (Gurugram)
🏢 Technians Softech
📍 Gurugram