We re on the lookout for a Social Media Executive who blends creativity with impact. Someone who has driven real business outcomes through organic content, including experience in B2C or D2C brands . If you know how to fuel demand, tap into cultural trends, and build engaging brand narratives across platforms, you'll fit right into this role.

From creating scroll-stopping posts to riding trending moments and driving conversions, this role is for someone who lives and breathes the internet and knows how to leverage the attention.

Key Responsibilities:

- Strategize and execute demand-generating social media campaigns across Instagram, LinkedIn, X (Twitter), Facebook, and YouTube
- Build and maintain an agile content calendar that balances brand storytelling, product promotion, and moment marketing
- Spot trends early and create relevant, timely content that connects with culture and drives engagement
- Collaborate with creative, video, and marketing teams to produce high-impact visuals and short-form content
- Analyze performance metrics (engagement, reach, saves, shares, clicks, etc.) and optimize based on data




- Actively manage community interactions, including DMs, comments, and brand mentions to build loyalty

What You'll Bring:

- 4+ years of social media experience including work with B2C or D2C industries , with a portfolio of campaigns that delivered measurable results
- Spotting internet trends and driving engagement with moment marketing
- A proven track record in demand-gen, driving conversions and achieving campaign goals
- Deep understanding of platform-specific trends, audience behavior, and content formats
- Solid copywriting skills and ability to adapt brand tone across channels
- Familiarity with tools like Meta Business Suite, Hootsuite, and Canva
- Effectively utilize AI to deliver at speed without compromising quality and avoiding AI slop
- A self-starter mindset with the ability to juggle multiple campaigns and priorities

Bonus Points If You Have:

- Experience with creator/influencer collaborations
- Basic skills in video editing or motion design
- A few viral campaigns under your belt

📌 Social Media Executive (Secunderabad)
🏢 Keka Technologies
📍 Secunderabad