Key Responsibilities :

Strategic Leadership & Planning

- Build a region-first marketing strategy aligned with revenue goals, pipeline targets, and GTM priorities
- Collaborate with sales and extended marketing team to define ICPs, channel mix, funnel metrics, and campaign roadmap
- Help localize messaging, offers, and positioning for India s diverse buyer segments

Pipeline Ownership & Sales Alignment

- Co-own pipeline targets with sales and ensure weekly alignment on lead quality, velocity, and conversion
- Lead regional funnel reviews with GTM stakeholders and course correct as needed
- Drive funnel forecasting, budgeting, and monthly marketing performance reviews

Demand Generation & Channel Execution

- Lead full-funnel execution across inbound (SEO, content), paid media (search, social, affiliates), partner-led plays, and events
- Own regional campaign planning, launch, optimization, and performance tracking
- Use buyer behaviour and lifecycle data to personalize campaigns and improve conversion rates

Team & Vendor Management

- Build and mentor a high-performing marketing team across events, campaigns, and partnership.
- Lead relationships with agencies and vendors to drive productive campaign execution and scale as needed

What You Will Bring:





- 10+ years of B2B marketing experience, including at least 3 years in a SaaS leadership role especially in HR tech domain
- Proven ability to build and scale full-funnel marketing programs across inbound, paid media, events, ABM, and partner channels
- Strong understanding of Indian market, including regional buyer behaviour, local platforms, and campaign adaptation across Tier 1 and Tier 2+ cities
- Experience creating localized campaigns for diverse industries such as IT, BFSI, retail, and services
- Data-driven mindset with expertise in pipeline planning, funnel reporting, and forecasting
- Strong collaboration skills with a history of aligning with Sales to deliver revenue outcomes
- Leadership experience managing cross-functional teams, agencies, and regional marketers to drive execution at scale

What Success Looks Like

- Marketing-sourced pipeline growth, quarter on quarter
- Improved MQL to SQL conversions and faster deal cycles
- Sustainable increase in brand recall, traffic, and campaign engagement
- High-performing regional team that collaborates seamlessly with central and sales functions

📌 Head of Regional Marketing (Secunderabad)
🏢 Keka Technologies
📍 Secunderabad