- The Unimart/OFM Channel Marketing Executive is entrusted with taking care of business-related tasks, requiring an in-depth understanding of the shopper journey and the ability to provide insights to categories. The role also involves highlighting the nuances and distinctions between OFM Vs MT and GT.
- Responsible for closing category initiatives and overseeing the implementation
- Responsible for analyzing the sales and execution data there by making an appropriate action plan
- He/she will be expected to have strong stakeholder management skills as the role will involve interacting with diverse stakeholders - CSP teams, SC, finance, Branch teams, HFS, etc.
Main Responsibilities
- Design and activate category drives in close collaboration with CSP teams
- Responsible for closing schemes and consumer promos with categories
- Responsible for operationalizing the promos on ground including some HFS related tasks
- Should be excellent with data handling, analyzing, excel trackers and Atlan.
- Partly responsible for task publishing for OFMs
- The person will be expected to have good business understanding and there by should be able to identify current levers for the growth
- Engaging with channel and branch counterparts to ensure smooth operational flow of the business.
Key Skills Needed
- Strong Analytical Skills and strong oral and written communication skills
- Great people skills and strong stakeholder management skills
- High bias for action and open to new learnings
- Should understand shopper behaviors
- Understanding of multiple channels is preferred but not limiting.