- Dealer DevelopmentIdentify and approach new electrical, plumbing, hardware and building-material dealers.
- Develop current dealer accounts in the assigned territory.
- Explain product features, benefits, pricing and schemes to dealers.
- Build long-term relationships with dealers and retailers.
- Increase the number of active dealers every month.
- 2. Sales & Order GenerationVisit dealers regularly and generate orders.
- Achieve monthly sales targets for Havells, CRYSLER and UltraTech products.
- Generate repeat orders from existing dealers.
- Introduce new products and increase product penetration among dealers.
- Cross-sell products across the company's product portfolio.
- Follow up on quotations and convert enquiries into orders.
- 3. Market VisitsPlan daily routes and visit dealers according to the territory plan.
- Maintain regular physical presence in the market.
- Identify new shops, dealers, contractors and business opportunities.
- Monitor competitor brands, pricing, schemes and market activities.
- Report important market developments to the management.
- 4.
Dealer Relationship ManagementMaintain regular communication with dealers.
- Understand dealer requirements and resolve issues quickly.
- Coordinate with the office/warehouse for product availability and delivery.
- Ensure promised deliveries and commitments are followed up.
- Build trust and make the company the preferred supplier.
- 5. Payment & Outstanding Follow-upFollow up with dealers for outstanding payments.
- Maintain awareness of each dealer's credit limit and payment history.
- Coordinate with accounts regarding overdue payments.
- Avoid unnecessary credit exposure and inform management about risky accounts.
- 6. Reporting & DisciplineSubmit daily visit reports.
- Maintain accurate records of dealer visits, enquiries, orders and collections.
- Prepare daily/weekly sales updates.
- Maintain a list of active, inactive and potential dealers.
- Follow the company's CRM/reporting system consistently