Paper Town is a design studio working across branding, events and gifting, with a strong focus on thoughtful, detail-oriented design across both digital and print.

Our work spans brand identities, packaging, stationery, social media, gifting experiences and wedding invitations, with an emphasis on beautiful visual storytelling and strong design execution.

About the Role

We are looking for a Social Media Manager to join our team and manage the social media presence of Paper Town and our diverse range of clients.

This is a creative and hands-on role for someone who understands social media beyond just posting. You should have a strong eye for aesthetics, understand what makes content engaging and be comfortable developing ideas, planning content and coordinating with the design team to bring it to life.

What You'll Be Doing

- Social Media Strategy: Develop content strategies and monthly calendars based on each brand’s identity, audience and objectives.
- Content Planning & Creation: Plan reels, posts, carousels, stories and other social content, working closely with the design and motion teams.
- Copy & Storytelling: Develop captions, content ideas, hooks and creative concepts that feel relevant to each brand.
- Account Management: Manage day-to-day social media accounts, including scheduling, publishing, community management and keeping content calendars updated.
- Trends & Research: Stay updated with social media trends, formats, sounds and content styles and identify opportunities that can work for our brands.
- Client Coordination: Communicate with clients to understand requirements,



collect content and feedback and ensure smooth execution.
- Performance & Reporting: Track basic social media performance and use insights to improve future content.
- Work across multiple brands and adapt to different visual styles, tones and audiences.

Required Skills

Must Have

- 1 - 2 years of experience in social media management
- Strong understanding of Instagram and other major social platforms
- Good understanding of content strategy and social media trends
- Robust copywriting and communication skills
- Good aesthetic sense and understanding of visual content
- Ability to plan and manage content calendars
- Ability to manage multiple accounts and deadlines
- Strong organisational and communication skills
- Comfortable working with creative and design teams

Good to Have

- Experience with Canva
- Basic understanding of graphic design
- Experience with Instagram Reels and short-form video
- Knowledge of Meta Business Suite and social media scheduling tools
- Basic understanding of social media analytics and reporting
- Experience working with lifestyle, F&B;, hospitality, weddings or fashion brands

The Kind of Person We're Looking For





We’re looking for someone who is creative, organised, curious and naturally plugged into social media.

You should be able to understand a brand’s personality and translate it into content that feels intentional rather than generic or trend-driven for the sake of it.

You should have a good eye for visuals, storytelling and detail, be comfortable taking ownership of projects and enjoy working in a fast-paced creative environment.

Since we work across very different industries, the ability to switch between different brands, tones and audiences is important.

Experience

1–2 years of relevant experience in social media management is preferred.

Candidates with strong creative portfolios and relevant freelance or agency experience will also be considered.

Portfolio / Work SamplesPlease share examples of:

- Social media accounts you have managed
- Content calendars or campaigns you have worked on
- Reels / short-form content
- Creative campaigns or social media concepts
- Copywriting / captions, if available
- Any brands or clients you have worked with

Work Culture

Paper Town is a design-led studio where craft, aesthetics and attention to detail matter. You’ll work closely with the creative team across a variety of visually rich projects, with plenty of opportunity to learn, experiment and work on exciting brands across F&B;, hospitality, weddings, gifting and lifestyle.

If you love social media, creative storytelling, beautiful content and building brands online, we’d love to hear from you.

📌 Social Media Manager (Gurugram)
🏢 Paper Town
📍 Gurugram