Job Summary

We are looking for a data-driven CRO Specialist to optimize website and campaign performance by improving user experience and increasing conversion rates across digital touchpoints. The role focuses on turning traffic into customers through testing, insights, and continuous optimization.

Responsibilities

- Plan, execute, and analyze A/B and multivariate experiments across websites and landing pages with statistically valid outcomes.
- Identify conversion bottlenecks using funnel analysis, behavioral analytics, and AI-assisted insights.
- Improve conversion performance across landing pages, product pages, lead forms, and checkout journeys.
- Leverage heatmaps, session recordings, and event-level tracking to diagnose UX and friction issues.
- Monitor and report CRO KPIs including conversion rate, experiment lift, statistical confidence, and engagement metrics.
- Collaborate with design, development, and growth teams to implement, QA, and scale winning experiments.
- Drive continuous optimization using structured experimentation frameworks and iterative testing cycles.
- Maintain website content accuracy and consistency aligned with UX and conversion goals.
- Document experiments, learnings, and insights to build a scalable CRO knowledge base.

Location

Kolkata

Requirements

- 3+ years of hands-on experience in CRO, experimentation, growth marketing, eCommerce, or website optimization.
- 3+ years of working experience with HTML and CSS; ability to review and implement frontend changes.
- Proven experience designing experiments,



defining success metrics, and interpreting statistical results.
- AI-Powered Analytics: Amplitude AI, Mixpanel Signal, Heap Illuminate
- Session Replay & DX: FullStory, Content Square
- Personalization & AI Testing: Dynamic Yield, Mutiny, Adobe Target
- Data & Experiment QA: Looker Studio, BigQuery (basic exposure), SQL fundamentals
- AI-assisted UX & Copy tools exposure for experimentation and personalization
- Strong analytical and statistical thinking with a test-and-learn mindset.
- Ability to use AI-driven insights without blindly trusting automation.
- Solid understanding of UX, behavioral psychology, and conversion frameworks.
- Clear communicator with strong ownership and execution focus.
- Comfortable operating in quick-paced, data-heavy environments.
- CRO Tools: Optimizely, VWO, AB Tasty, Convert, Analytics & Tracking: GA4, Google Tag Manager (GTM), Hotjar, Microsoft Clarity, GA4 predictive metrics, automated insights, AI-based funnel analysis tools, Shopify, Sitefinity
- Project Management: Wrike, Jira, ClickUp

Soft Skills

- Strong communication & interpersonal skills
- Willingness to learn and take initiative
- Basic understanding of sales/marketing is a plus

Desired Candidate Profile

- Interested to learn & work with latest/upcoming technologies

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 CRO Specialist (Kolkata)
🏢 Bitpastel
📍 Kolkata