Group Company: Polycab India Ltd

Designation: Business Sales Manager

Office Location: Bhopal

Position description:

To driveB2B sales growth in the wire and cable segment by identifying new businessopportunities, managing key accounts, building strong relationships withindustrial clients, and ensuring consistent revenue generation throughstrategic sales planning and execution. Increase present market share from 3%to 10% in two years. Focusing on Govt Department namely CPWD, PWD, Contractors,Dealer, Builders Segment & Industrial Segment

Primary Responsibilities:

- Achieveprimary and secondary sales targets in the assigned territory.

- Ensuretimely collection of dues from customers and dealers.

- Driveindividual product performance across key categories

- Ensure 100%adherence to CRM protocols for lead, prospect, and order tracking.

- Identifyand onboard new customers and dealers.

- Conductpotential mapping and develop extraction plans.

- Achievevalue-wise billing targets from new accounts in the assigned vertical.

- Provideregular updates on competitor activities and market trends.

- Shareinsights with internal teams for strategic planning.

- Workclosely with identified key accounts to build brand preference.

- Maintainstrong relationships with high-potential clients.

- Conductin-house seminars, product presentations,



and promotional events at regularintervals.

- Expanddealer network based on territory potential.

- Ensureproper coverage and service levels across the region.

Authorities:

- Plan andexecute sales strategies.

- Approvecustomer-specific sales plans within defined limits.

- Recommendand finalize dealer appointments based on market analysis.

- Suggestchanges to sales approach based on competitor analysis.

- Customizeengagement plans for key accounts.

- Escalatestrategic account issues to leadership.

- Approveevent formats and coordinate with marketing for execution.

- Recommendnew dealer locations and support onboarding process.

Reporting Team

- Reporting Designation: Area Business Manager

- Reporting Department: Sales

Educational qualifications preferred

- Bachelorsdegree in Engineering, Business Administration, Marketing, or a related field(MBA preferred).

Required work experience

- 610 yearsof B2B sales experience in the electrical, wire & cable, or industrialproducts sector.

Required Competencies:

- Strongunderstanding of wire and cable products, specifications, and applications.

- Proficiencyin CRM tools and MS Office Suite.

- Excellentinterpersonal and presentation skills.
- Adaptabilityto dynamic market conditions.

📌 BSM-Industry Professional (Bhopal)
🏢 POLYCAB
📍 Bhopal