Translate customer needs into winning product specifications
Timely delivery and readiness for Marketing deliverables for the NPD/ refresh
Role Description
- Consumer insigting for NPD/refresh through secondary and primary research
- Product initiation proposal : scope , price , contribution
- Arriving at product concept / Defination
- Providing product design brief
- Managing NPD consumer studies AOI signoff
- Liaising with Program team and Brand teams for necessary signoff at each DR gate
- Post launch product feedback and tracking of in-market performance
- PLC map of competiton and TVSM products
Managing points (Key KPI/KRAs)
- New Opp : Product Definition Scope
- NPD Delivery : Progress of identified opp / GTM tracking and readiness
- NPD Volume - Current year launch and LY
- Customer Satisfaction : NPS post launch Style Energetic Clinic results
- Contribution improvement through NPD/refresh
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