Role : DGM - NPD & Brand Building
Designation : DGM
Function : CPC - Marketing
Department : CPC - Marketing (Sebamed)
ROLE OBJECTIVE
Drive end-to-end product creation from consumer insights and formulations to high-end packaging and Go-To-Market (GTM) strategy
KEY RESPONSIBILITIES
- Product Creation: Identify category gaps and define robust product propositions, strategic pricing models, and highly scalable product pipelines.
- Brand Identity: Define and establish long-term brand positioning, brand architecture, and
a premium visual identity that resonates with the target consumer.
- GTM Strategy: Design, orchestrate, and lead high-impact launch campaigns across
diverse channels, including pharmacy, traditional retail, e-commerce, and digital platforms.
- Cross-Functional Leadership: Act as the central anchor partnering with R&D;,
Regulatory, Supply Chain, and external Design agencies to ensure product quality and
optimized speed-to-market.
- Business Ownership: Take complete ownership of launch success, systematically track
performance KPIs (gross margins, market share),
and strictly manage marketing ROI.
Professional Experience and Relevant Skills
- Experience: 814 years of proven experience in Brand Management, Innovation, or New
Product Development (NPD). Direct experience working within Personal Care, Beauty,
Cosmeceuticals, FMCG, or high-growth D2C brands is mandatory.
- Technical Expertise: Deep understanding of skincare trends, product formulation
lifecycles, premium packaging development, market gap analysis, pricing strategy, and
multi-channel GTM execution.
- Skills: Robust aesthetic judgment, commercial acumen, data-driven KPI tracking
(margins/ROI), an entrepreneurial mindset, and exceptional cross-functional project
management.
Academic Qualifications & Certifications
- Educational Qualification: MBA from a reputed institute is required. A foundational
undergraduate degree in Science, Pharmacy, or Life Sciences is highly preferred.
📌 DGM - NPD & Brand Building (Mumbai)
🏢 USV
📍 Mumbai