Key Responsibilities

- Plan, set up, manage, and optimize Google Ads and Meta Ads campaigns.
- Monitor key performance metrics such as CPC, CPM, CTR, CPL, Conversion Rate, and ROAS.
- Conduct basic keyword research, negative keyword management, audience targeting, and campaign optimization.
- Monitor campaign performance and identify opportunities to improve lead quality and reduce CPL.
- Work with Meta Ads Manager/Business Suite, Google Ads, Google Analytics/GA4, and Google Tag Manager.
- Monitor campaign tracking, pixels, conversions, and UTM parameters.
- Analyse campaign performance and prepare regular reports using Excel, Looker Studio, or similar tools.
- Identify reasons for poor campaign performance and recommend corrective actions.
- Assist with remarketing and audience creation, including lookalike audiences.




- Coordinate with the content/design team for ad creatives and campaign requirements.
- Keep track of campaign trends and continuously test different audiences, creatives, and ad strategies.

Requirements

- Hands-on experience in Performance Marketing / Paid Advertising.
- Practical experience with Google Ads and Meta Ads is required.
- Good understanding of CPC, CPM, CTR, CPL, Conversion Rate, and ROAS.
- Basic knowledge of GA4/Google Analytics, Google Tag Manager, Meta Pixel, and UTM tracking.
- Ability to analyze campaign data and make optimization decisions.
- Good Excel/reporting skills.
- Strong analytical and problem-solving abilities.
- Positive communication skills and willingness to learn.

📌 Ppc Executive (Kolkata)
🏢 Lnsel Software
📍 Kolkata