Job Description Lead, Tele Sales

Brand: Mealawe (A Unit of Yagy Tech Pvt. Ltd.)
Company: Yagy Tech Pvt. Ltd.
Department: Sales / Customer Growth
Designation: Lead – Tele Sales
Function: New Subscription Sales & Subscription Renewals
Location: Pune
Employment Type: Full time
CTC: 7 - 10 LPA + Performance Incentives

About Mealawe

Mealawe is a food-tech platform focused on making everyday meals convenient through reliable and affordable subscription-based meal plans.

As Mealawe expands its customer base, we are looking for a highly driven Lead – Tele Sales who will own the performance of the tele-sales team across two critical business areas:

1. New Subscription Sales
2. Subscription Renewal & Repeat Sales

The role requires a strong combination of B2C sales leadership, team management, revenue ownership, conversion management and customer retention.

Role Objective

The Tele Sales Lead will be responsible for achieving the assigned team revenue and subscription targets by managing, coaching and driving a team of Tele Sales Executives.

The person will own the complete tele-sales funnel—from lead allocation and first contact to conversion, renewal, retention and repeat purchase.

This is a target-driven leadership role, and the candidate will be expected to closely monitor daily performance, identify gaps quickly and take corrective action to achieve monthly sales targets.

Key Responsibilities

1. Team Leadership & Management

- Lead and manage a team of Tele Sales Executives handling new subscription sales and renewals.
- Allocate leads efficiently across the team based on capacity, performance and lead quality.
- Set daily, weekly and monthly individual and team targets.
- Conduct daily sales reviews and track progress against defined targets.
- Coach team members on sales pitching, objection handling, follow-ups and closing techniques.
- Conduct call audits and provide regular feedback to improve sales conversations.
- Identify underperforming executives early and create structured performance improvement plans.
- Build a high-performance and target-oriented team culture.
- Train and onboard new Tele Sales Executives.
- Work closely with HR for manpower planning and hiring requirements as the team expands.

2. New Subscription Sales

- Own the overall team target for new Mealawe subscriptions.
- Ensure quick and effective follow-up on inbound leads generated through the app, website, campaigns, referrals and other marketing channels.
- Monitor lead-to-conversion ratios across individual executives and lead sources.
- Improve conversion through better pitch, follow-up frequency, lead prioritisation and sales processes.
- Personally intervene in high-value, difficult or high-intent leads wherever required.
- Develop scripts and sales approaches for different customer segments.
- Identify opportunities for upselling customers to longer-duration or higher-value subscription plans.
- Coordinate with Marketing to improve lead quality and provide feedback on campaign performance.

3. Subscription Renewal & Retention

- Own the team's subscription renewal and repeat-sales targets.
- Ensure customers approaching subscription expiry are contacted proactively.




- Build systematic follow-up processes for renewals.
- Track customers who do not renew and identify reasons for churn.
- Develop win-back campaigns for inactive and dormant subscribers.
- Drive repeat purchase, plan upgrades and subscription extensions.
- Analyse cancellation and non-renewal reasons and work with Customer Success and Operations to address recurring issues.
- Improve overall customer lifetime value through structured retention efforts.

4. Sales Performance & Revenue Ownership

The Tele Sales Lead will be responsible for achieving defined business

KPIs, including:

- New subscription revenue
- Renewal revenue
- Total team revenue
- Number of subscriptions closed
- Lead-to-subscription conversion rate
- Renewal percentage
- Repeat purchase rate
- Customer retention rate
- Average subscription value
- Lead ageing
- Follow-up adherence
- Sales productivity per executive
- Team target achievement

The role requires complete ownership of the assigned numbers and not merely supervision of calling activity.

5. CRM & Pipeline Management

- Ensure 100% CRM discipline across the team.
- Ensure every lead has the correct status, call notes, follow-up date and closure reason.
- Monitor ageing leads and ensure high-intent leads are not missed.
- Create structured lead stages and follow-up processes.
- Track lost leads and reasons for non-conversion.
- Maintain visibility of the complete new sales and renewal pipeline.
- Ensure timely follow-ups and adherence to defined sales SLAs.
- Maintain accurate customer and sales data for management reporting.

6. MIS, Analytics & Reporting

- Prepare and review daily, weekly and monthly sales MIS.
- Develop dashboards to track individual and team performance.
- Analyse:
- Lead volumes
- Contact rates
- Conversion rates
- Revenue
- Renewal percentage
- Customer churn
- Agent productivity
- Lead source performance
- Follow-up effectiveness

- Identify trends and performance gaps using data.
- Present actionable recommendations to management.
- Forecast expected sales and renewal numbers for the month.
- Ensure management has clear visibility of target vs achievement at all times.

7. Sales Process Improvement

- Continuously improve tele-sales scripts and processes.
- Create SOPs for new sales, renewals, win-back and dormant customer calling.
- Define lead prioritisation methodology.
- Identify automation opportunities in follow-ups, reminders and CRM workflows.
- Work with Product, Technology, Marketing, Customer Success and Operations teams to improve customer conversion and retention.
- Recommend campaigns, offers and subscription strategies based on customer feedback and sales data.

Candidate Profile

- 5–8+ years of overall experience in Tele Sales, Inside Sales, B2C Sales, Customer Sales, Subscription Sales or Customer Retention.




- Minimum 2–3 years of experience managing a Tele Sales / Inside Sales team.
- Experience managing approximately 5–15 team members will be preferred.
- Strong track record of achieving individual and team sales targets.
- Experience in subscription-based, high-volume B2C businesses will be highly preferred.
- Candidates from Food-tech, EdTech, FinTech, E-commerce, D2C, Real Estate, Insurance, Telecom or Consumer Internet businesses can be considered.
- Experience handling both new sales and existing-customer renewals will be an advantage.
- Strong knowledge of CRM systems and sales pipeline management.
- Comfortable working extensively with Excel/Google Sheets, MIS and performance dashboards.
- Strong analytical ability to understand sales data and identify performance gaps.
- Excellent communication, coaching and people-management skills.
- Strong command of Hindi and English; Marathi or other regional languages will be an advantage.

Key Competencies

- B2C Tele Sales Leadership
- Inside Sales Management
- Revenue Ownership
- Team Management
- Subscription Sales
- Renewal Sales
- Customer Retention
- Lead Conversion
- Sales Coaching
- Call Auditing
- Objection Handling
- Upselling & Cross-selling
- CRM Management
- Sales MIS & Analytics
- Target Management
- Performance Management
- Customer Lifecycle Management
- Process Improvement
- Data-driven Decision Making

Compensation

CTC: 7–10 LPA + Performance-linked Incentives

The compensation will consist of a fixed salary along with an attractive performance-linked incentive structure.

Incentives may be linked to:

- Team new subscription revenue
- Team renewal revenue
- Overall target achievement
- Conversion percentage
- Renewal percentage
- Individual/team productivity
- Achievement beyond defined monthly targets

Exceptional performance may result in significantly higher total earnings through incentives.

What Success Looks Like in This Role

A successful Tele Sales Lead at Mealawe should be able to:

- Build a disciplined and high-performing tele-sales team.
- Consistently achieve or exceed monthly revenue targets.
- Improve lead-to-subscription conversion.
- Increase subscription renewal percentage.
- Reduce customer churn.
- Improve productivity per Tele Sales Executive.
- Maintain strong CRM and follow-up discipline.
- Identify problems through data rather than waiting for month-end results.
- Coach the team continuously instead of only reviewing numbers.
- Personally step into difficult sales conversations when required.

Ideal Candidate

We are looking for a hands-on sales leader rather than only a people manager.

The ideal candidate should be comfortable starting the day by reviewing the sales funnel, speaking with the team, listening to calls, analysing conversion numbers, identifying missed opportunities and taking corrective action immediately.

The person should have a strong “numbers + people + process” mindset and should take complete ownership of the team's revenue performance.

At Mealawe, this position will play a critical role in converting customer demand into subscriptions and converting existing subscribers into long-term repeat customers.

📌 Lead Tele Sales (Pune)
🏢 Yagytech
📍 Pune