- Develop and implement brand strategies aligned with company objectives.
- Manage end-to-end product lifecycle including launches, relaunches, and extensions.
- Drive brand visibility across ATL, BTL, and digital platforms.
- Ensure consistent brand communication across all touchpoints.
Trade & Channel Marketing
- Design and execute trade marketing programs for GT, MT, and institutional channels.
- Plan schemes, promotions, and POSM for distributors and retailers.
- Work closely with the sales team to improve distribution, visibility, and secondary sales.
Consumer Marketing & Promotions
- Plan consumer promotions, sampling activities, and activation programs.
- Analyze consumer insights, market trends, and competitive activities.
- Coordinate with agencies for creatives, packaging, and campaign execution.
Market Research & Analysis
- Conduct market studies on pricing, consumer preferences, and competitor benchmarking.
- Track brand health, market share, and ROI of marketing campaigns.
- Use insights to improve product positioning and communication.
Budget & Vendor Management
- Prepare and manage the annual marketing budget.
- Negotiate with vendors, agencies, printers, and media partners.
- Ensure timely execution within approved budgets.