- Innovation: Develop new activation formats and engagement opportunities.
- BTL Activations/Events : Plan and execute impactful on-ground activations aligned to business objectives. (launches, customer events, exhibitions and Project lead Gen & brand events)
- Agency & Vendor Management: Manage agencies, vendors and partners for quality, timelines and cost efficiency.
- Budget Management: Deliver activations and events within approved budgets and maximise ROI.
- Brand Consistency: Ensure consistent brand experience across all BTL and event touchpoints.
- Cross-functional Coordination: Work closely with Sales, Marketing, Projects and other teams for seamless execution.
- Reporting & ROI:
Track KPIs and provide post-activation/event performance reports and insights.
Preferred candidate profile
- 4-6 years of robust creative thinking and execution orientation.
- Must have: understanding of experiential events, on-ground marketing and event execution
- Must have: Well-articulated and interpersonal skills.
- Preferred Industry experience: BFSI, lifestyle brands, FMCG or real estate
- Ability to manage multiple projects simultaneously and work under tight timelines.
- Willingness to be present on-ground during events and activations.