Role & responsibilities

Influencer Marketing

- Develop monthly and quarterly influencer marketing plans aligned with product launches, brand campaigns, sales priorities, seasonal moments, and approved budgets
- Build and maintain a strong creator database across nano, micro, macro, celebrity, UGC, and affiliate tiers within beauty, makeup, skincare, lifestyle, and fashion
- Source, evaluate, shortlist, and onboard creators based on brand fit, audience relevance, engagement quality, authenticity, content quality, and past performance
- Manage campaigns end to end: outreach, briefing, negotiation, contracting, product dispatch, content approval, publishing, payment coordination, and performance tracking
- Negotiate commercials, deliverables, exclusivity, content usage rights, whitelisting rights, timelines, and value-added content within approved budgets
- Manage product seeding, gifting, PR boxes, barter collaborations, paid partnerships, affiliate programs, UGC projects, and long-term ambassador campaigns
- Build and strengthen long-term relationships with high-performing creators, talent managers, and agencies to create a reliable brand ambassador ecosystem
- Track reach, views, engagement, content quality, EMV, cost per view, cost per engagement, coupon or affiliate sales, CPA,



and ROAS; share clear campaign learnings and recommendations

Preferred candidate profile

- 2-4 years of hands-on experience in influencer marketing, creator partnerships, talent management, or brand collaborations, preferably within beauty, fashion, lifestyle, or D2C brands
- Proven experience executing influencer campaigns from planning and creator sourcing through negotiation, publishing, and reporting
- Robust creator network or demonstrated ability to source and onboard relevant creators efficiently, with measurable campaign outcomes
- Experience managing paid, barter, gifting, affiliate, UGC, and long-term ambassador collaborations directly or through influencer agencies
- Comfortable working with talent managers, contracts, commercials, content usage rights, exclusivity clauses, whitelisting, and disclosure requirements
- Strong working knowledge of Instagram, YouTube, Shorts, creator analytics, and Google Sheets or Excel for campaign tracking and budgets
- Strong written and verbal communication skills in English and Hindi; a bachelors degree in Marketing, Mass Communication, Journalism, Business, or a related field is preferred but not mandatory

📌 Influencer Marketing Manager (Delhi)
🏢 Victoir Perfumes
📍 Delhi