- Research and identify relevant creators on Instagram, YouTube, and other social platforms.
- Shortlist creators based on niche, audience, engagement, location, and campaign requirements.
- Maintain and update the creator database.
- Reach out to creators for potential collaborations.
- Coordinate with creators and follow up on responses.
- Track creator profiles, engagement, and campaign details.
- Stay updated on trending creators and emerging influencers.
Requirements
- Good knowledge of Instagram, YouTube, and social media trends.
- Robust research and communication skills.
- Good understanding of influencers and content creators.
- Comfortable working with Excel/Google Sheets.
- Proactive, detail-oriented, and good at follow-ups.
- Prior experience in influencer marketing is a plus but not mandatory.