Job Details

- Job Type: Full time
- Job Opening: Social Media Executive
- Education: Any Degree
- Location: Uttar Pradesh, India

Responsibilities

- Plan and execute a content calendar across LinkedIn and other priority platforms, aligned to product launches, events, and campaign themes
- Write and publish posts, carousels, and short-form video concepts tailored to each audience segment (K-12, Higher Ed, Corporate L&D;, Government)
- Manage day-to-day community engagement comments, DMs, mentions in line with brand voice
- Track organic performance (reach, engagement, follower growth) and report monthly
- Partner with the design team on visual assets and with product marketing on messaging
- Coordinate with Sales/Apollo-driven outreach efforts to ensure social and outbound messaging are consistent
- Support employee advocacy and executive social presence (ghostwriting/drafting for leadership where needed)

Requirements





- 3+ years of experience in social media marketing, ideally B2B SaaS or EdTech
- Hands-on experience running paid campaigns on LinkedIn Ads and/or Meta Ads Manager, including budget, targeting
- Robust writing skills; comfortable adapting tone across an enterprise L&D; buyer, and a government procurement audience
- Ability to plan and manage a content calendar across multiple platforms tied to product launches, events, and campaign themes
- Familiarity with social analytics tools and basic reporting

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