Key Responsibilities:

1) Proof content development (end-market focus)

- Produce local proof assets: customer stories, case studies, testimonials, and quantified proof points.
- Maintain a proof pipeline aligned to regional product, technology, and end-market priorities.
- Coordinate stakeholder interviews (sales, partners, customers), gather data, and convert inputs into publishable content.

2) Product communications

- Create product communication packages for regional release needs, including:
- What’s current / why it matters” messaging
- Spotlights, feature-benefit proof points, and application relevance
- Sales-ready summaries and talk tracks for partner and internal use

- Partner with Product Management to validate technical accuracy and positioning.

3) Localization and compliance discipline

- Own regional localization management: adaptation and translation coordination for Indian and Southeast Asian languages
- Maintain an approved claims/terminology register and ensure all translations align with legally approved language.
- Implement QA workflows for accuracy, tone, formatting, and compliance across all deliverables.

4) Campaign content bundling and channel readiness

- Build complete campaign content bundles aligned to campaign briefs and event needs, including:
- Web copy/landing page copy, email copy, social copy, ads copy, key visuals briefs
- Sales enablement assets (one-pagers, pitch slides, proof packs)

- Ensure assets are delivered in channel-ready formats with correct metadata, naming conventions, and version control.

5) Agency coordination and content performance iteration

- Coordinate with the digital agency on content-related scope and delivery:




- Provide content briefs, timelines, and acceptance criteria
- Review and QA content implementation (web pages, emails, ads) before launch
- Provide content iteration requests based on performance data and feedback

Collaboration and interfaces

- Day-to-day aligned with Regional Marketing Campaign Owner
- Works closely with: Regional Territory Sales, Product Management, Regional Marketing, Legal/Compliance, Digital Agency, Partners/Distributors

Success measures (examples)

- On-time delivery of campaign content bundles and localized assets
- Increase in sales enablement adoption (downloads/usage, sales feedback)
- Campaign performance improvements linked to content iterations
- Growth of regional proof library and usage across channels

Qualifications & Experience

- 3–6 years in B2B marketing content, product marketing, or communications (industrial/technical preferred)
- Graduate in Mass Communication
- Proven experience producing case studies and proof-driven content
- Strong writing/editing skills; able to translate technical inputs into customer value
- Experience coordinating translation/localization workflows and QA
- Comfortable managing agencies and delivering to deadlines across multiple stakeholders

Skills and competencies

- Content strategy and packaging for campaigns
- Product messaging, proof point development, and storytelling
- Detail-oriented QA mindset (claims, terminology, formatting, brand consistency)
- Strong project management and stakeholder management
- Data-minded: uses performance insights and feedback to improve content
- Fluency in English is a must, additional languages are considered a plus

📌 Specialist Marketing II (Content & Product Communication) (Gurugram)
🏢 Donaldson India Filter Systems
📍 Gurugram