26 Aug
|
MillerKnoll
|
Bengaluru
26 Aug
MillerKnoll
Bengaluru
This Associate Web Analytics Engineer is responsible for managing website tracking tagging and data collection, to enable insights on website behavior and usage for all MillerKnoll Group's customer-facing and internal websites globally. This individual will develop a blueprint for tagging standards to drive consistency across our web platforms.
This Associate Web Analytics Engineer will set up digital applications such as 3rd party pixels, heat mapping tools, testing, and personalization products. This individual will work cross-functionally with vertical business units, Digital Marketing, UX, Technology, Legal, and 3rd party vendor teams to understand web tracking requirements, to provide reporting for these websites, and to ensure all data collection adheres to privacy guidelines and regulations. Working as part of a technical team providing requirements, directions, and best practices on what is needed for the business to collect data that will allow it to understand how enhancements and new functionality affect the customer journey and be able to do so in a secure and performant manner. Scope of role may include all digital properties across the organization.
Location: Bangalore, India
Responsibilities
- Oversee enterprise-level tag management using Google Tag Manager (for marketing and tracking tags) and One Trust (for privacy tags), including implementation, transitions, and ongoing maintenance of tags across all our global websites.
- Collaborate with vertical business units, Digital Marketing, UX, Technology,
and 3rd party vendor teams to ensure proper tracking function and data quality, and to provide the teams with data access and analytical support.
- Deliver analytics and insights on website behavior and usage and help to support website tagging as needed.
- Develop and deliver automated reports and dashboards on website traffic and usage, to be used by all levels across the organization.
- Develop and implement appropriate means to measure website usability and effectiveness to identify optimization opportunities.
- Manage, prioritize, and respond to ad-hoc requests to support our retail, contract, and internal websites.
- Assist in the implementation of our enterprise-wide data consolidation efforts.
- Quickly identify causes and solutions to issues or unexpected results that are identified in reporting, across all of HMG's websites.
- Work to establish key performance indicators, benchmarks and targets across various projects, including new web site features, performance, SEO, SEM, social media, display advertising and email.
- Perform additional responsibilities as requested to achieve business objectives.
Skills and Abilities
- 3 to 5 years of experience in a similar role managing web analytics from a technology, implementation,
and data perspective.
- Skilled with structuring and leveraging enterprise web analytics platforms, including Google Analytics and Omniture.
- Experience with customer perception measurement tools.
- Experience with multi-channel data.
- Experience in B2B and B2C industries and use cases.
- Technical knowledge in content management and ecommerce systems is a plus.
- Experience with frontend web development best practices.
- Experience with frontend performance and page speed optimization.
- Experience in a global organization desired.
- Familiar with web accessibility.
- Strong analytical, organization, time management and process management skills for success in a results-oriented environment.
- Demonstrated high level of written, verbal, presentation, and interpersonal skills to communicate information, ideas, procedures and processes in a logical sequence; at a level appropriate to the audience and resulting in effective working relationships.
- Demonstrated ability to effectively use office automation, communication, software and tools currently used in the Miller Knoll office workplace.
- Must be able to perform all essential functions of the position with or without reasonable accommodation.
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📌 Associate Web Analytics Engineer (Bengaluru)
🏢 MillerKnoll
📍 Bengaluru