Role & responsibilities

Chief Business Officer (CBO)

Key Responsibilities

1. Business Strategy & Revenue Growth

- Develop and execute the company's overall business and sales strategy.
- Drive monthly, quarterly, and annual disbursement, AUM, revenue and profitability targets.
- Identify new markets, products, customer segments, and business opportunities.
- Develop state, region, cluster, district and branch-wise business plans.
- Monitor business performance against approved budgets and targets.

2. Sales & Distribution

- Build and manage a scalable branch and sales distribution network.
- Drive productivity of Branch Managers, Sales Managers, Relationship Managers and field teams.
- Establish sales productivity benchmarks and performance monitoring mechanisms.
- Develop strategies for improving Login Approval Disbursement conversion.
- Ensure consistent business pipeline and month-on-month growth.

3. Channel & Partnership Development

- Develop and manage relationships with DSA, DST, LSP, connectors, brokers, channel partners and strategic alliances.
- Build an effective partner onboarding and activation strategy.
- Establish partner-wise targets, productivity and revenue contribution.
- Identify high-performing channels and optimize acquisition cost.

4. Market Expansion

- Identify and evaluate new states, cities, districts, clusters and branch locations.
- Prepare business feasibility and profitability plans for new locations.
- Lead branch expansion and market-entry strategy.
- Analyze market potential, competition, customer profile and ticket-size opportunities.

5. Product & Business Development

- Work closely with Credit, Risk, Operations, Product and Technology teams to improve products and processes.




- Provide market feedback for product development and policy enhancement.
- Develop strategies around ticket size, pricing, geography, customer segment and product mix.

6. Team Leadership

- Build a strong sales leadership team across regions and branches.
- Define KRAs, KPIs and productivity benchmarks for the business team.
- Conduct regular performance reviews with Regional/State/Cluster/Branch leadership.
- Identify high performers and develop future business leaders.
- Drive a performance-oriented and accountable sales culture.

7. MIS, Analytics & Governance

- Monitor key business metrics including:

- Login
- Sanction
- Approval Ratio
- Disbursement
- Average Ticket Size
- Conversion Ratio
- Branch Productivity
- Employee Productivity
- Channel Productivity
- Revenue
- AUM
- Collection Efficiency
- Cost of Acquisition

- Present business performance and growth plans to the CEO/Board/Management.
- Ensure business growth remains aligned with company risk appetite and credit policy.

8. Cross-Functional Coordination

- Work closely with Credit, Risk, Operations, Legal, Technical, Collections, Finance, HR and Technology teams.
- Resolve business bottlenecks and improve TAT.
- Ensure customer acquisition and business processes remain compliant with company policies.

Preferred candidate profile

- MBA/PGDM in Sales, Marketing, Finance,



Business Management or related discipline preferred.
- 10+ years of relevant experience in BFSI, NBFC, Housing Finance, Mortgage Finance or secured lending.
- Strong experience in Home Loan, LAP, Business Loan and Property-Backed Lending.
- Proven experience in managing large sales teams and multi-location business operations.
- Strong understanding of branch expansion, channel management and distribution strategy.
- Experience in managing DSA, LSP, DST, connectors and strategic partnerships.
- Strong understanding of secured lending sales funnel and credit processes.
- Demonstrated track record of achieving high-volume disbursement and revenue targets.
- Experience in building business from ground zero / new geography will be highly preferred.
- Strong analytical, strategic planning and commercial decision-making skills.
- Excellent leadership, negotiation, communication and stakeholder-management abilities.
- Should have a solid network across the BFSI/NBFC lending ecosystem.

Perks and benefits

- Competitive C-Level Compensation
- Performance-linked Annual Variable Pay / Incentive
- Attractive Business Achievement Bonus
- Leadership-level decision-making authority
- Opportunity to build and scale a growing financial services business
- Direct exposure to CEO/Board/Promoters
- Career growth into senior leadership roles
- Performance-based ESOP/Long-Term Incentive opportunity, subject to company policy
- Travel & business development allowances as applicable
- Professional development and leadership exposure
- Opportunity to build and lead a pan-India business distribution network
- Recognition and rewards for exceptional business performance

Ideal CBO Profile

📌 Chief Business Officer (Noida)
🏢 RSD Alfa Finance
📍 Noida