Position Overview

KLR Industries Limited is looking for a highly experienced and result-oriented General Manager Sales & Marketing to lead the company's Pan-India sales, marketing and business development operations.

The position will be responsible for developing and executing the overall sales strategy, driving revenue and profitability, expanding market share, strengthening dealer and distribution networks, developing key accounts and leading the Pan-India sales team and to lead overall plant Marketing team day to day activities.

The ideal candidate should have 15 to 25 years of proven experience in sales and business development, preferably in Drilling Rigs, Mining Equipment, Construction Equipment, Earthmoving Equipment, Heavy Engineering or Industrial Machinery.

Key Responsibilities

1. Strategic Sales Leadership

- Develop and execute the Pan-India Sales & Marketing strategy in line with the company's business objectives.
- Own and drive annual sales, revenue, order booking and profitability targets.
- Develop long-term strategies for market expansion and increased market share.
- Identify new business segments, applications and geographical opportunities.
- Prepare annual business plans, sales budgets and territory-wise targets.
- Provide regular sales forecasts and business updates to the Managing Director .

2. Drilling Rig & Equipment Sales

- Lead sales of Drilling Rigs, DTH Rigs, Water Well Rigs, Mining Rigs, RC Rigs and allied equipment.
- Develop strong market knowledge of drilling, mining, infrastructure and construction applications.
- Manage high-value capital equipment sales from enquiry through negotiation, order booking, delivery and payment collection.
- Develop solutions for customer-specific technical and commercial requirements.
- Work closely with Engineering, Production, Service and Finance teams to ensure successful order execution.

3. Pan-India Market Development

- Drive business growth across all major regions of India.
- Develop and strengthen the dealer, distributor and channel partner network.
- Identify and appoint strategically located dealers and business partners.
- Develop regional sales strategies based on market potential and customer segments.
- Build strong relationships with major contractors, mining companies, infrastructure companies and institutional customers.
- Identify new applications and emerging markets for drilling and heavy equipment.

4. Key Account & Institutional Sales

- Build long-term relationships with major drilling contractors,



mining companies, infrastructure companies, construction companies, government organisations and institutional customers.
- Personally lead strategic negotiations for major and high-value accounts.
- Develop key-account plans and ensure repeat business.
- Monitor customer satisfaction, retention and business growth.

5. Sales Team Leadership

- Lead and mentor the Pan-India Sales & Marketing organisation.
- Set regional, territory and individual sales targets.
- Review sales performance and take corrective action to achieve targets.
- Develop a high-performance sales culture.
- Coach and develop Regional Sales Managers, Area Sales Managers and Business Development teams.
- Build a strong second line of leadership.

6. Marketing & Brand Development

- Develop the company's positioning and brand presence in the drilling and heavy equipment industry.
- Plan and lead participation in exhibitions, trade shows, dealer meets, customer meets and technical seminars.
- Develop product marketing strategies and sales promotional campaigns.
- Strengthen digital and offline marketing initiatives.
- Work with Product/Engineering teams on market feedback and new product opportunities.

7. Market Intelligence & Competition

- Monitor industry trends, customer requirements and competitor activities.
- Analyse competitor products, pricing, technology, distribution and market strategies.
- Develop market intelligence reports for senior management.
- Recommend product, pricing and market strategies based on customer and competitor insights.

8. Commercial & Business Performance

- Monitor sales pipeline, order booking, revenue, margins and collections.
- Ensure strong sales funnel and accurate forecasting.
- Drive profitable business growth rather than volume-only sales.
- Work closely with Finance to ensure timely collections and control outstanding payments.
- Review region-wise profitability and sales performance.

9. Cross-Functional Leadership

- Work closely with Production, PPC, Engineering, Purchase, Service, Finance and Supply Chain to ensure customer commitments are achieved.




- Ensure alignment between sales commitments and manufacturing capacity.
- Resolve critical customer and commercial issues.
- Ensure smooth coordination from order booking to delivery and after-sales support.

Candidate Profile

- 15 to 25 years of overall experience, with solid experience in Sales & Marketing / Business Development.
- Minimum 5+ years in a senior sales leadership role managing regional or Pan-India business.
- Strong experience in Drilling Rigs, Mining Equipment, Construction Equipment, Heavy Engineering, Earthmoving Equipment or Industrial Machinery preferred.
- Proven track record of managing large sales targets and high-value capital equipment sales.
- Strong experience in dealer/distributor/channel development.
- Proven exposure to institutional, project and B2B sales.
- Experience managing and developing large sales teams.
- Strong commercial, negotiation and strategic business development skills.
- Strong Pan-India market knowledge and willingness to travel extensively.

Educational Qualification

- B.E./B.Tech in Mechanical / Mining / Industrial Engineering preferred.
- MBA in Sales & Marketing / Business Management will be an added advantage.

Key KPIs

- Pan-India Sales Revenue
- Annual Order Booking
- Sales Growth %
- Market Share
- Gross Margin / Contribution
- Dealer & Channel Network Growth
- Recent Customer Acquisition
- Key Account Revenue
- Sales Pipeline
- Collection / Outstanding Control
- Customer Retention
- Regional Sales Performance
- Sales Team Productivity

Preferred Industry Background

Drilling Rigs | DTH Rigs | Water Well Rigs | Mining Rigs | Mining Equipment | Construction Equipment | Earthmoving Equipment | Heavy Engineering | Hydraulic Equipment | Industrial Machinery

Ideal Candidate

The ideal candidate should be a senior business leader with 1520 years of strong sales and marketing experience, established industry relationships and a proven track record of building markets and delivering profitable business growth.

The candidate should have the ability to own the Pan-India sales function, build strategic customer relationships, expand dealer networks, lead a high-performing sales organisation and drive KLR Industries' growth in the drilling, mining and heavy equipment markets.

Experience: 15 to 25 Years
Position: General Manager Sales & Marketing
Territory: Pan India
Job Type: Full Time
Industry: Drilling Rigs / Mining & Heavy Engineering Equipment
Location: Hyderabad / Pan India

📌 General Manager Sales and Marketing Pan India (Hyderabad)
🏢 KLR Industries
📍 Hyderabad