Key Summary

- We are looking for a PPC & Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Display Advertising. The role will focus on generating high-quality B2B leads, improving ROI and conversion rates, and supporting overall business growth. The candidate will work closely with Sales and Product teams and should have hands-on experience with Google Analytics, Google Tag conversion tracking, SEO, and marketing automation.

Key Responsibilities

- Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Display platforms.
- Develop paid lead-generation strategies to drive qualified traffic and sales-ready leads.
- Manage keyword research, bidding strategies, ad copy, audience targeting, landing pages, and campaign budgets.
- Monitor campaign performance and optimize ROI, CPA, conversion rates,



and lead quality.
- Manage and optimize marketing automation workflows
- Track leads, campaign sources, conversions, and performance using analytics tools.
- Collaborate with Sales and Product teams to align campaigns with lead nurturing and sales objectives.
- Support SEO activities including keyword research, on-page optimization, content recommendations, and website performance.
- Create and coordinate content for landing pages, ad creatives, newsletters, blogs, and campaign assets.
- Conduct competitor and market analysis to identify current growth opportunities.
- Support product launches with performance-driven digital marketing campaigns.
- Maintain brand consistency across paid and organic marketing channels.

📌 PPC & Performance Marketing Specialist (Ahmedabad)
🏢 Hubbroker It Solutions
📍 Ahmedabad