Experience Required: - 4 - 6 years in Real Estate / Infrastructure / Premium Consumer Brands.

Qualification: - Bachelor's degree in Marketing, Branding, Mass Communication, Business Administration, Advertising, Communications, or a related discipline.MBA in Marketing, Branding, Strategy, or a related specialization will be an added advantage.

Notice Period: - Immediate Joiners or = 30 Days Preferred.

Job Requirements: -

- 4-6 years of relevant experience in Brand Strategy, Brand Management, Corporate Branding, Marketing Strategy, Communications, or related areas.
- Experience working with branding, advertising, creative, or strategic agencies.
- Experience in Real Estate, Construction, Infrastructure, Hospitality, Retail, Consumer Brands, Start-ups, Advertising, Premium Services, or other brand-led businesses will be considered.
- Demonstrated experience in developing or contributing to brand strategies, positioning exercises, campaign concepts, customer insights, or brand initiatives.
- Candidates with strong strategic branding exposure outside the real-estate industry are encouraged to apply.
- Success in this role will be evaluated through:- Strengthening of S&P;'s brand positioning and differentiation.
- Improvement in brand awareness, credibility, and market perception.
- Quality and effectiveness of brand strategy initiatives.
- Consistency of brand experience across customer touchpoints.
- Quality of strategic campaign ideation and direction.
- Customer and market insight implementation.
- Alignment between brand strategy and business objectives.
- Effectiveness of agency and stakeholder collaboration.
- Development of employer and internal branding initiatives.
- Contribution to long-term brand equity and business growth.

Required Skills & Competencies:-

- Brand Strategy & Brand Positioning, Consumer / Customer Insights, Brand Architecture, Strategic Communication, Brand Storytelling, Market & Competitor Analysis, Campaign Strategy & Ideation, Brand Experience, Corporate Branding, Brand Governance, Agency Management, Strategic Project Management, Presentation & Stakeholder Management, Strong Written & Verbal Communication, Analytical and Commercial Thinking, Creative Problem Solving.

Job Key Responsibilities: -

Brand Strategy & Positioning:-





- Develop and continuously evolve S&P; Foundation's overall brand strategy in alignment with business objectives.
- Define and strengthen the company's brand positioning, personality, values, and differentiation.
- Identify opportunities to strengthen brand credibility, visibility, trust, and market perception.
- Develop clear brand narratives that differentiate S&P; from competitors.
- Ensure that brand strategy is consistently reflected across corporate and project-level communication.
- Contribute to long-term brand architecture and portfolio strategy as the company expands.

Customer & Market Insights:-

- Understand customer behaviour, motivations, expectations, and decision-making factors.
- Study market trends, competitor positioning, customer perceptions, and emerging opportunities.
- Translate research and market observations into actionable brand strategies.
- Identify gaps between how the brand is intended to be perceived and how it is actually perceived.
- Develop insights that can influence marketing, sales communication, customer experience, and business decisions.

Brand Experience:-

- Define how the S&P; brand should be experienced across key customer touchpoints.
- Evaluate brand consistency across project marketing, sales communication, digital platforms, physical environments, and customer interactions.
- Work with cross-functional teams to strengthen the overall customer experience.
- Identify opportunities to create memorable and differentiated brand experiences.
- Ensure that the brand promise is reflected beyond communication and advertising.

Brand Storytelling & Communication:-

- Develop compelling brand narratives aligned with S&P;'s positioning and business vision.
- Translate complex business and project propositions into explicit, meaningful stories.
- Guide the development of corporate and project-level messaging.
- Establish communication principles that maintain consistency across platforms and audiences.
- Provide strategic direction to creative teams and agencies rather than managing day-to-day creative production.





Campaign Strategy & Ideation:-

- Lead the strategic thinking and ideation behind major brand campaigns and initiatives.
- Translate business objectives into meaningful campaign concepts and communication strategies.
- Develop campaign briefs and strategic direction for internal teams and external agencies.
- Evaluate whether campaigns strengthen the intended brand positioning.
- Measure campaign effectiveness from both brand and business perspectives.
- Recommend improvements based on customer response, market feedback, and performance data.

Brand Governance:-

- Act as a custodian of the S&P; brand.
- Develop and maintain brand principles, positioning frameworks, communication guidelines, and brand standards.
- Ensure consistency of brand identity and messaging across corporate and project communications.
- Review major brand initiatives from a strategic and brand-consistency perspective.
- Identify inconsistencies and recommend corrective actions.

Agency & Partner Management:-

- Work closely with branding, creative, advertising, digital, PR, and other external agencies.
- Provide agencies with clear strategic direction, briefs, objectives, and brand context.
- Evaluate agency recommendations from a strategic and business perspective.
- Challenge ideas constructively and ensure recommendations are aligned with S&P;'s positioning.
- Build strong working relationships with external creative and strategic partners.

Cross-Functional Collaboration:-

- Work closely with Sales and Marketing to ensure brand strategy supports business objectives.
- Collaborate with project teams to understand project differentiators and translate them into strong propositions.
- Partner with leadership to understand strategic priorities and future business direction.
- Work with HR on employer branding and internal brand initiatives.
- Influence stakeholders across functions without relying solely on formal authority.

Employer & Internal Branding:-

- Support initiatives that strengthen S&P;'s employer brand and employee experience.
- Help communicate company values, culture, achievements, and vision internally.
- Develop ideas that strengthen employee connection with the S&P; brand.
- Ensure the internal brand experience is aligned with the external brand promise.

📌 Manager / Senior Manager Branding Specialist (Chennai)
🏢 Eduplex Consultancy Services
📍 Chennai