Role & responsibilities

- Develop and lead the global performance marketing strategy across search, social, display, and other digital channels, aligned with business objectives.
- Plan and forecast digital marketing investments, including annual/quarterly budgets, channel allocation, campaign targets, and expected ROI.
- Set campaign priorities, KPIs, and performance benchmarks across markets and continuously optimize the overall digital marketing mix.
- Provide strategic direction and oversight to the Senior Performance Marketing Executive for campaign execution, optimization, reporting, and day-to-day performance management.
- Partner with business and regional teams to translate business priorities into effective digital marketing plans and campaigns.
- Oversee SEO, SEM, paid social, website, landing pages, GMB, and third-party digital partnerships, ensuring they contribute to lead generation, brand visibility, and conversion.
- Review campaign performance and marketing analytics, identify trends and opportunities, and drive corrective actions to improve ROAS and overall marketing effectiveness.
- Lead CRO, A/B testing, and customer journey optimization initiatives to improve digital conversion rates.




- Drive competitor analysis and market intelligence to identify emerging opportunities and refine market and channel strategies.
- Oversee Martech, analytics, and measurement frameworks to ensure accurate tracking, attribution, and performance reporting.
- Drive AI-search-ready content strategy, ensuring structured, query-focused content is developed to improve visibility across AI-powered search experiences.
- Present performance insights, forecasts, and strategic recommendations to senior stakeholders and leadership.

Preferred candidate profile

- Hands-on experience with Google Ads, Facebook Ads Manager, SEO tools, and website CMS platforms.
- Robust analytical mindset with ability to interpret complex data.
- Knowledge of GMB optimization and local SEO best practices.
- Excellent communication and presentation skills.
- Creative thinker with problem-solving abilities and project management skills.
- Ability to optimize content for AI visibility by structuring information clearly and aligning with user intent.
- Understanding of AI-driven search ranking factors (Google AI Overviews, structured data, schema markup, conversational queries).

📌 Assistant Manager - Performance Marketing (Exports) (Chennai)
🏢 Tractors and Farm Equipment (TAFE)
📍 Chennai