We are looking for an SEO & Performance Marketing Specialist who can manage SEO campaigns, optimize websites and content for modern search engines and AI platforms, and manage paid advertising campaigns across Google, Meta, and LinkedIn .

The ideal candidate should have hands-on experience in SEO, Google Ads, and Meta Ads , along with a strong understanding of emerging search trends such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) .

Key Responsibilities SEO

- Conduct comprehensive keyword research and competitor analysis
- Perform on-page SEO optimization for websites and landing pages
- Identify and implement technical SEO improvements
- Develop and execute off-page SEO and link-building strategies
- Monitor keyword rankings, organic traffic, and overall SEO performance
- Identify opportunities to improve organic visibility and search performance
- Work with content and development teams to implement SEO recommendations

AEO & GEO
- Optimize website content for AI-driven platforms such as ChatGPT, Google Gemini, Claude, and Perplexity
- Develop content strategies designed for AI-generated search results
- Create and optimize FAQ sections and structured content
- Implement schema markup and structured data
- Apply Answer Engine Optimization (AEO) strategies
- Explore Generative Engine Optimization (GEO) opportunities to improve brand visibility across AI search platforms

Google Ads
- Create, manage, and optimize Google Search, Display, Performance Max, and Remarketing campaigns
- Conduct keyword, audience, and competitor research




- Monitor campaign performance, conversions, and cost per acquisition
- Optimize campaigns to improve ROI and lead generation
- Analyze campaign data and identify opportunities for performance improvement
- Set up and monitor conversion tracking

Meta Ads
- Create and manage advertising campaigns across Facebook and Instagram
- Develop audience segments and retargeting campaigns
- Monitor campaign performance and key advertising metrics
- Test different audiences, creatives, and campaign strategies
- Optimize campaigns for leads, conversions, and overall ROI

Required Skills
- 2+ years of hands-on experience in SEO and paid advertising
- Strong practical knowledge of SEO fundamentals and best practices
- Hands-on experience with Google Ads and Meta Ads
- Basic understanding of LinkedIn Ads
- Working knowledge of Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager
- Understanding of technical SEO concepts
- Knowledge of keyword research, on-page SEO, off-page SEO, and link building
- Strong analytical and problem-solving skills
- Good written and verbal communication skills
- Ability to manage multiple client projects and meet deadlines





Preferred Qualifications

Candidates with experience in the following areas will be preferred:

- On-page and Technical SEO
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Conversion tracking and analytics setup
- Schema markup and structured data
- Landing page optimization
- Conversion Rate Optimization (CRO)
- AI search and emerging search technologies

Why Join Plandigi
- Work on diverse client projects across multiple industries
- Gain hands-on exposure to SEO, paid advertising, and AI search optimization
- Work with contemporary digital marketing strategies and tools
- Develop expertise across multiple digital marketing channels
- Opportunity to work on both local and international client campaigns
- Growth-oriented and collaborative work environment
- Opportunity to build expertise in the rapidly evolving field of AI Search Optimization

Who Should Apply

This role is ideal for a performance-driven digital marketer who enjoys analyzing data, improving search visibility, running advertising campaigns, and experimenting with new digital marketing strategies .

If you are passionate about SEO, paid advertising, and the future of AI-powered search, we would love to hear from you.

Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 SEO Executive (Ghaziabad)
🏢 Plandigi
📍 Ghaziabad