Director Marketing

Role Overview

We are seeking a strategic, data-driven, and commercially minded marketing leader to lead the global marketing function and accelerate brand, demand, pipeline, and revenue growth.

The ideal candidate will bring a strong track record of building high-performing marketing organizations, developing global Go-to-Market (GTM) strategies, driving demand generation, strengthening analyst and market presence, and partnering closely with Sales and Executive Leadership.

This is a business leadership role, with ownership across marketing strategy, brand, demand generation, MarTech, communications, analyst relations, team development, and marketing-driven revenue growth.

Key Responsibilities:-

1. Global Marketing Strategy & GTM

- Define and execute the global marketing strategy aligned with business objectives, revenue targets, and growth priorities.
- Develop GTM strategies for priority markets, industries, solutions, and emerging business opportunities.
- Translate market intelligence, customer insights, and competitive trends into actionable growth strategies.
- Establish measurable marketing KPIs, dashboards, attribution models, and ROI frameworks.

2. Demand Generation & Revenue Growth

- Own the end-to-end demand generation engine across inbound, outbound, digital, ABM, content, events, partnerships, and campaigns.
- Build scalable programs that increase qualified pipeline, conversion, customer acquisition, and marketing-sourced revenue.
- Partner closely with Sales leadership to establish strong MarketingSales alignment, pipeline governance, and revenue accountability.
- Continuously optimize marketing investments based on pipeline contribution, CAC, ROI, and business impact.

3. Brand, Communications & Market Positioning

- Own global brand strategy, positioning, messaging, and market visibility.
- Lead PR, corporate communications, content marketing, social media,



thought leadership, and executive visibility.
- Strengthen the organization's positioning across target industries and technology ecosystems.
- Build a differentiated market narrative that supports both enterprise growth and talent attraction.

4. Analyst Relations & Market Intelligence

- Build and lead a strategic Analyst Relations program with leading global industry analysts and research firms.
- Drive participation, positioning, and recognition across relevant analyst evaluations, reports, and market assessments.
- Establish structured competitive intelligence and market-monitoring capabilities to support strategic decision-making.

5. MarTech, Data & Marketing Operations

- Build and continuously evolve a scalable marketing technology and operations ecosystem.
- Leverage platforms such as Salesforce, HubSpot, Marketo and other MarTech solutions to improve automation, segmentation, attribution, lead nurturing, and reporting.
- Drive a data-led culture with clear visibility into funnel performance and marketing ROI.

6. Organization & Leadership

- Build, mentor, and scale a high-performing global marketing organization across specialized functions.
- Establish marketing processes, operating models, governance, and best practices that enable scale.
- Develop strong leadership talent and create a culture of accountability, innovation, experimentation, and measurable outcomes.
- Manage marketing budgets and resources with robust commercial and ROI discipline.

7. Business & P&L; Leadership





- Partner with the CEO, business leaders, Sales, Product, and Finance to shape business growth strategy.
- Identify and evaluate new markets, offerings, partnerships, and business opportunities.
- Lead strategic initiatives and new ventures from concept through commercialization.
- Maintain a strong focus on revenue growth, margins, profitability, and overall business impact.

What We're Looking For

- 10+ years of progressive marketing leadership experience, preferably within B2B technology, SaaS, digital services, IT services, or enterprise technology organizations.
- Proven experience leading global marketing strategy and GTM transformation.
- Demonstrated success in building and scaling high-performing marketing teams.
- Strong track record of delivering measurable pipeline, revenue, brand, and market growth.
- Deep expertise across Demand Generation, Digital Marketing, Brand, Content, PR, Analyst Relations, ABM, Marketing Operations, and MarTech.
- Strong understanding of enterprise B2B buying journeys and complex sales cycles.
- Experience partnering with global Sales organizations and executive leadership.
- Strong commercial acumen with experience managing significant marketing budgets and ROI.
- Exceptional executive communication, stakeholder management, strategic thinking, and people leadership skills.
- Ability to operate at both strategic and executional levels in a fast-paced, growth-oriented environment.

Success in This Role

Success will be measured by the leader's ability to build a world-class marketing engine that directly contributes to business growth—strengthening the brand, expanding market opportunity, increasing qualified pipeline, improving marketing ROI, and creating a scalable organization capable of supporting the company's next phase of global growth.

📌 Director Marketing (Panchkula)
🏢 grazitti interactive
📍 Panchkula