BAJAJ CAPITAL

Lead Social & Creative

Gurgaon • Full-time • Reports to: Marketing Head

Every scroll-stopping post, every meme that gets forwarded in fifty WhatsApp groups, every campaign that makes people say “wait, that's Bajaj Capital?” — that's you. We're looking for someone who can run our social universe like a growth engine and our creative team like a studio, and who thinks about both at the same time, every single day.

If you've ever looked at a brand's Instagram and thought “I could do this so much better,” and you've got the receipts (read: results) to back it up

WHAT YOU'LL OWN

This is a dual-charter role. You'll run two portfolios that are meant to work as one: Social Media (every handle, every platform, every post) and Creative/Design (the ideas and craft behind everything we put out, digital or offline).

1. Social — Growth, Engagement & Community

- Own the entire social roadmap across all company handles — growth, engagement, community, the works — and be ready to launch new handles/platforms when the chance is there.
- Use that roadmap to drive real outcomes: organic reach, paid traffic, and business impact — not just vanity metrics.
- Conceptualise and launch social-only campaigns that are built to be shared, not just posted.
- Track trends across social/digital platforms before they peak, and build content that rides that momentum instead of chasing it after the fact.
- Report on what's working (and what isn't) with a sharp, analytical read on the numbers — and turn that into the next move.

2. Creative — Ideas, Design & Delivery

- Lead the creative team — Graphic Designer and Video Editor — and make sure every asset ships on time and at a bar you'd be proud to put your name on.
- Bring the ideas, not just the oversight: shape concepts, storyboards and campaign narratives, then guide the team to execute them well.
- Keep a genuinely good eye for design across formats — digital-first content as well as offline/print collateral.
- Build a creative process that scales — briefs, timelines,



feedback loops — so quality doesn't drop as volume goes up.

The team you'll lead

- Social Media Manager
- Graphic Designer
- Video Editor

WHAT WE'RE LOOKING FOR

- Experience: 5–7 years of experience, with a track record of managing and growing social media handles that moved a real business metric — not just follower count.
- Education: A Marketing degree from a premium B-School.
- AI-first mindset: You use AI as a first instinct, not an afterthought — for ideation, content, research, workflow, all of it. We want someone who's already rewired how they work around it.
- Analytical thinking: You can read trends and platform shifts and translate them into content and campaigns — fast — while still telling a clear story with data.
- Creative range: You can think in content and see in design — across digital and offline formats.
- Leadership: You've managed people or agencies/vendors before, and you know how to keep a small creative team shipping great work on deadline.

BONUS POINTS IF YOU

- Have launched a brand handle from zero, or led a rebrand/relaunch of an existing one.
- Have hands-on experience with AI tools for content generation, editing, or analytics (not just “I've used ChatGPT once”).
- Have worked in BFSI, fintech, or another regulated industry and know how to be bold within brand and compliance guardrails.
- Have a personal social presence, portfolio, or side project that shows your own creative instincts in action.

WHY BAJAJ CAPITAL

You'll get real ownership — two portfolios, one clear mandate, and the room to build a modern social and creative engine inside one of India's most trusted financial services brands. You'll have a team to lead, a seat close to leadership, and the mandate to experiment, fail fast, and double down on what works.

- Direct visibility with the CMO / Marketing Head — your work won't get lost in layers.
- A brand with real scale and trust, giving your campaigns an audience that actually matters.
- Freedom to bring in new formats, platforms and an AI-first way of working — we want you to make this role your own.

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📌 Hiring Marketing Lead For Social & Creative- Bajaj Capital _Gurgaon (Gurugram)
🏢 Bajaj Capital
📍 Gurugram