- The Senior GTM Manager will be responsible for developing and executing the Go-to-Market strategy for Higher Education and Corporate segments .

- The role will involve direct engagement with senior decision-makers such as Deans, Directors, Vice Chancellors, Heads of Departments, HR Leaders, LD Heads and other institutional/business decision-makers to understand their requirements and position relevant solutions.

- The role will own the journey from market identification and outreach to institutional engagement, opportunity development and conversion , working closely with Marketing, Sales, Product and Operations teams.
Key Responsibilities:

- 1. Institutional Corporate GTM

- Develop and execute GTM strategies for Higher Education institutions and Corporate organisations.

- Identify priority institutions, organisations, sectors and target accounts.

- Build account plans and identify key decision-makers within target organisations.

- Develop new institutional and corporate opportunities through proactive outreach and relationship building.

- 2. Senior Stakeholder Engagement

- Build relationships with Deans, Directors, VCs, HODs, HR Heads, LD Heads and other senior decision-makers .

- Conduct discovery conversations to understand institutional/business requirements.

- Present and position the companys products and solutions based on customer needs.

- Drive senior-level meetings, discussions and solution presentations.





- Build long-term institutional and corporate relationships rather than transactional sales.

- 3. Business Development Sales

- Own the institutional/corporate sales funnel from prospecting to chance creation and closure.

- Generate opportunities through account-based outreach, partnerships, events, referrals and marketing-led initiatives.

- Conduct meetings, presentations, demos and commercial discussions.

- Work with internal teams to develop customised solutions/proposals where required.

- Drive opportunities towards closure and revenue realization.

- 4. Marketing Demand Generation

- Work closely with Marketing to develop campaigns specifically targeted at institutions and corporates.

- Provide market and customer insights to improve messaging, campaigns and lead quality.

- Participate in webinars, conferences, roundtables and institutional events.

- Identify new channels for reaching institutional and corporate decision-makers.

- 5. Market Intelligence

- Develop a strong understanding of the Higher Education and Corporate learning ecosystem.

- Track competitors, market trends, institutional priorities and emerging opportunities.

- Identify whitespace opportunities and new segments/accounts.

- Translate market insights into actionable GTM initiatives.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 GTM-Marketing & Sales Opns. | Higher Education & Corporate expert (India)
🏢 India Market Entry
📍 India