- Manage sales and business operations for the assigned area/territory and achieve sales targets.
- Lead and manage a team of ASM, SO and Senior Sales Executives.
- Develop and strengthen the distributor/dealer network to increase market reach.
- Drive primary & secondary sales, distribution, outlet coverage and market penetration.
- Identify opportunities for new distributor appointments and territory expansion.
- Maintain strong relationships with distributors, wholesalers and retailers.
- Monitor distributor stock, sales, collections, schemes and overall performance.
- Plan and execute market visits, sales campaigns, promotions and product visibility initiatives.
- Track competitor activities, pricing, schemes and market trends.
- Set team targets, review performance and coach the sales team to achieve business objectives.
- Analyse sales reports and identify gaps and growth opportunities.
- Ensure effective execution of company sales strategies and trade schemes.
Desired Candidate Profile
- Graduate; MBA/PGDM in Sales & Marketing preferred.
- 812 years of experience in FMCG Sales, preferably in Tea, Beverages, Food, Dairy or related categories.
- Strong experience in General Trade and Distributor Management.
- Experience handling large territories/areas or multiple districts.
- Proven experience managing a field sales team including ASM/SO/Sr. Sales Executives.
- Strong understanding of distribution, secondary sales, retail coverage and market expansion.
- Valuable leadership, communication, negotiation and analytical skills.
- Willingness to travel extensively within the assigned territory.