Role & responsibilities

If you mean Marketing Department Roles & Responsibilities in a hospital, here is a practical structure you can use for HR/JD purposes:

Marketing Role Hospital

1. Marketing Planning

- Prepare monthly and quarterly hospital marketing plans.
- Identify target patients, referring doctors, corporates, TPAs, and other referral sources.
- Plan campaigns for hospital services, health packages, and new facilities.

2. Digital Marketing

- Manage hospital social media platforms.
- Coordinate posts, reels, videos, health awareness campaigns, and patient testimonials.
- Coordinate website updates and online hospital promotions.
- Monitor online reviews and patient feedback.

3. Doctor & Referral Marketing

- Develop relationships with doctors, clinics, nursing homes, and referral partners.
- Conduct regular doctor/clinic visits.
- Promote hospital specialties, consultants, diagnostic services, and facilities.
- Maintain a database of referral doctors and referral sources.

4. Corporate & Institutional Tie-ups

- Approach companies, schools, colleges, NGOs, and institutions for health check-ups and medical camps.
- Coordinate corporate health packages and annual health-check programs.
- Maintain relationships with corporate clients.

5. Health Camps & Events





- Plan and coordinate health camps, awareness programs, CME programs, and hospital events.
- Coordinate with doctors, nursing, operations, and other departments.
- Ensure proper promotion before and after every event.

6. Branding & Promotion

- Maintain consistent hospital branding across brochures, banners, standees, advertisements, and digital platforms.
- Coordinate with designers, printers, advertising agencies, and media partners.
- Ensure all promotional material is approved by management before release.

7. Patient Acquisition

- Generate current patient leads through online and offline marketing activities.
- Track enquiries and coordinate with the front office/call centre for follow-up.
- Analyse which marketing activities are generating patients.

8. Market Research

- Monitor competitor hospitals, their services, packages, pricing, and promotional activities.
- Identify new marketing opportunities.
- Collect feedback from patients and referral doctors.

9. Reporting & MIS

- Prepare weekly/monthly marketing reports.
- Track leads, conversions, referral sources, campaigns, camps, and marketing expenses.
- Submit performance reports to management.

📌 Public Relations Officer (Sonipat)
🏢 Park Medicenters And Institutions
📍 Sonipat